Question 1

According to Peter Drucker,what are managers who do things right addressing?

Accepted Answer

A)  Efficiency 
B)  Effectiveness 
C)  Both efficiency and effectiveness 
D)  Customer metrics 
A)  Efficiency 
B)  Effectiveness 
C)  Both efficiency and effectiveness 
D)  Customer metrics

Question 2

Measuring the amount of website traffic is the best way to determine a website's success.

Accepted Answer

A) True 
 B)False

Question 3

Canada is ranked first in terms of egovernment efficiency IT metrics.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not a typical CRM metric?

Accepted Answer

A)  Sales metrics 
B)  Service metrics 
C)  Marketing metrics 
D)  Inventory metrics 
A)  Sales metrics 
B)  Service metrics 
C)  Marketing metrics 
D)  Inventory metrics

Question 5

Customer metrics assess the management of customer relationships by the organization.

Accepted Answer

A) True 
 B)False

Question 6

Explain the interrelationships of efficiency and effectiveness IT metrics.

Accepted Answer

Efficiency IT metrics focus on technolog

Question 7

The balanced scorecard was developed by Drs.Robert Kaplan of the Harvard Business School and David Norton.Which systems does the balanced scorecard measure?

Accepted Answer

A)  CRM and ERP 
B)  BPR and ERP 
C)  SCM and ERP 
D)  SCM and CRM 
A)  CRM and ERP 
B)  BPR and ERP 
C)  SCM and ERP 
D)  SCM and CRM

Question 8

A(n)___________________ is an unfilled customer order.

Accepted Answer

The answer of A(n)___________________ is an unfilled customer order....

Question 9

According to Peter Drucker,what are managers who do the right things addressing?

Accepted Answer

A)  Efficiency 
B)  Effectiveness 
C)  Both efficiency and effectiveness 
D)  Customer metrics 
A)  Efficiency 
B)  Effectiveness 
C)  Both efficiency and effectiveness 
D)  Customer metrics

Question 10

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

Accepted Answer

A)  Click-through 
B)  Cookie 
C)  Banner ad 
D)  Interactivity 
A)  Click-through 
B)  Cookie 
C)  Banner ad 
D)  Interactivity

Question 11

There is a rule for how many metrics,out of the hundreds of possible CRM metrics,should be tracked and analyzed at any given management level.What is the rule?

Accepted Answer

A)  Best practice is to track and analyze no more than two (plus or minus two) metrics. 
B)  Best practice is to track and analyze no more than five (plus or minus two) metrics. 
C)  Best practice is to track and analyze no more than seven (plus or minus two) metrics. 
D)  None of these, as it depends on the type of industry. 
A)  Best practice is to track and analyze no more than two (plus or minus two) metrics. 
B)  Best practice is to track and analyze no more than five (plus or minus two) metrics. 
C)  Best practice is to track and analyze no more than seven (plus or minus two) metrics. 
D)  None of these, as it depends on the type of industry.

Question 12

On the graph depicting the interrelationships between efficiency and effectiveness,where does an organization ideally want to operate?

Accepted Answer

A)  Upper right-hand corner 
B)  Lower right-hand corner 
C)  Upper left-hand corner 
D)  Lower left-hand corner 
A)  Upper right-hand corner 
B)  Lower right-hand corner 
C)  Upper left-hand corner 
D)  Lower left-hand corner

Question 13

Define the relationship between benchmarks and benchmarking.

Accepted Answer

Benchmarks are baseline values the syste

Question 14

A ___________________ is a management system,in addition to a measurement system,that enables organizations to clarify their vision and strategy and translate them into action.

Accepted Answer

The answer of A ___________________ is a management system,in addition...

Question 15

Describe how an organization should determine the efficiency and effectiveness of its website.

Accepted Answer

Organizations typically measure the amou

Question 16

Which term is used to describe the ease with which people perform transactions and/or find information?

Accepted Answer

A)  Usability 
B)  Customer satisfaction 
C)  Financial 
D)  Conversion rates 
A)  Usability 
B)  Customer satisfaction 
C)  Financial 
D)  Conversion rates

Question 17

______________ is the amount of information that can travel through a system at any point in time.

Accepted Answer

The answer of ______________ is the amount of information that...

Question 18

Benchmarks are baseline values the system seeks to attain.

Accepted Answer

A) True 
 B)False

Question 19

A(n)____________ is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser.

Accepted Answer

The answer of A(n)____________ is a count of the number...

According to Peter Drucker,what are managers who do things right addressing?

Measuring the amount of website traffic is the best way to determine a website's success.

Canada is ranked first in terms of egovernment efficiency IT metrics.

Which of the following is not a typical CRM metric?

Customer metrics assess the management of customer relationships by the organization.

Explain the interrelationships of efficiency and effectiveness IT metrics.

The balanced scorecard was developed by Drs.Robert Kaplan of the Harvard Business School and David Norton.Which systems does the balanced scorecard measure?

A(n)___________________ is an unfilled customer order.

According to Peter Drucker,what are managers who do the right things addressing?

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

There is a rule for how many metrics,out of the hundreds of possible CRM metrics,should be tracked and analyzed at any given management level.What is the rule?

On the graph depicting the interrelationships between efficiency and effectiveness,where does an organization ideally want to operate?

Define the relationship between benchmarks and benchmarking.

A ___________________ is a management system,in addition to a measurement system,that enables organizations to clarify their vision and strategy and translate them into action.

Describe how an organization should determine the efficiency and effectiveness of its website.

Which term is used to describe the ease with which people perform transactions and/or find information?

______________ is the amount of information that can travel through a system at any point in time.

Benchmarks are baseline values the system seeks to attain.

A(n)____________ is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser.

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Organizational Structures That Support Strategic Initiatives

Valuing Organizational Information

Storing Organizational Information Databases

Accessing Organizational Information Data Warehouse

Enabling the Organization Decision Making

Extending the Organization Supply Chain Management

Building a Customer-Centric Organization Customer Relationship Management

Integrating the Organization From End-To-End Enterprise Resource Planning

Creating Innovative Organizations

E-Business

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Building Software to Support an Agile Organization

Managing Organizational Projects

Outsourcing in the 21st Century

Developing a 21st-Century Organization

Filters

Exam 4: Measuring the Success of Strategic Initiatives

According to Peter Drucker,what are managers who do things right addressing?

Measuring the amount of website traffic is the best way to determine a website's success.

Canada is ranked first in terms of egovernment efficiency IT metrics.

Which of the following is not a typical CRM metric?

Customer metrics assess the management of customer relationships by the organization.

Explain the interrelationships of efficiency and effectiveness IT metrics.

The balanced scorecard was developed by Drs.Robert Kaplan of the Harvard Business School and David Norton.Which systems does the balanced scorecard measure?

A(n)___________________ is an unfilled customer order.

According to Peter Drucker,what are managers who do the right things addressing?

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

There is a rule for how many metrics,out of the hundreds of possible CRM metrics,should be tracked and analyzed at any given management level.What is the rule?

On the graph depicting the interrelationships between efficiency and effectiveness,where does an organization ideally want to operate?

Define the relationship between benchmarks and benchmarking.

A ___________________ is a management system,in addition to a measurement system,that enables organizations to clarify their vision and strategy and translate them into action.

Describe how an organization should determine the efficiency and effectiveness of its website.

Which term is used to describe the ease with which people perform transactions and/or find information?

______________ is the amount of information that can travel through a system at any point in time.

Benchmarks are baseline values the system seeks to attain.

A(n)____________ is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser.

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Organizational Structures That Support Strategic Initiatives

Valuing Organizational Information

Storing Organizational Information Databases

Accessing Organizational Information Data Warehouse

Enabling the Organization Decision Making

Extending the Organization Supply Chain Management

Building a Customer-Centric Organization Customer Relationship Management

Integrating the Organization From End-To-End Enterprise Resource Planning

Creating Innovative Organizations

E-Business

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Building Software to Support an Agile Organization

Managing Organizational Projects

Outsourcing in the 21st Century

Developing a 21st-Century Organization

Filters