Exam 4: Measuring the Success of Strategic Initiatives

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__________ focuses on how well an organization is achieving its goals and objectives.

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Explain the difference between efficiency and effectiveness.

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What are the measures called that are tied to business drivers?

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Which of the following is a type of SCM metric?

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What type of metrics includes number back order,customer order promised cycle time,and customer order actual cycle time?

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What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

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Web _________ includes a host of benchmarks,such as the number of page-views,the number of unique visitors,and the average time spent viewing a web page.

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Effectiveness IT metrics include throughput,speed,and availability.

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_________ focuses on the extent to which an organization is using its resources in an optimal way.

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What do most companies measure to determine the success of their websites?

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A large amount of website _______ does not necessarily indicate large sales.

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What category of website metrics does stickiness,or visit duration time,belong to?

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The balanced scorecard views the organization from four perspectives,and users should develop metrics,collect data,and analyze their business relative to each of these perspectives.Which of the following is not one of the four perspectives in the balanced scorecard?

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Which of the following is not a type of effectiveness IT metric?

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What percentage of total capital expenditures are some organizations spending on IT?

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Which category of website metrics measures the number of times a particular web page has been viewed by visitors in a given time period?

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What is a management system,in addition to a measurement system,that enables organizations to clarify their vision and strategy and translate them into action?

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Which of the following is a type of metric based on website data?

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What is the name for a small ad on one website that advertises the products and services of another business,usually another dot-com business?

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What type of metrics includes number of marketing campaigns,new customer retention rates,and number of feedbacks by marketing campaign?

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