Exam 11: Creative Execution

In the prepress phase of designing a print layout,the artist prepares a mechanical: the final artwork with the actual type in place along with all the visuals the printer or the media will need to reproduce the ad.

(True/False)

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Question 81

One purpose of an ad layout is to:

(Multiple Choice)

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Question 82

Which of the following is true of mechanicals?

(Multiple Choice)

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Question 83

Why do advertisers use institutional copy?

(Essay)

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Question 84

Describe a script used by radio and television writers.

(Essay)

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Question 85

A commercial for Bradley's Irish Cream,a chocolate liqueur,shows young people at a pool party drinking the brand of liqueur.Which of the following commercial formats is being used?

(Multiple Choice)

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Question 86

Unlike print ads,broadcast commercials do not use a format or layout.

(True/False)

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Question 87

Once the best ad design is chosen,the layout serves as a blueprint.

(True/False)

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Question 88

A very small,rough,rapidly produced drawing that an artist uses to visualize ad layout approaches is known as a(n)_____.

(Multiple Choice)

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Question 89

Headlines in prints ads are placed in such a way that they draw the most attention.

(True/False)

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Question 90

Which of the following characteristics should websites have in order to be effective?

(Multiple Choice)

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Question 91

A film strip of the sketches in the storyboard accompanied by the audio portion of the commercial synchronized on tape is known as a(n)_____.

(Multiple Choice)

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Question 92

In the creative phase of designing a print layout,the designer uses nonfinal art to establish the message's look and feel.

(True/False)

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Question 93

A _____ refers to an overall orderly arrangement of all the format elements of an ad.

(Multiple Choice)

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Question 94

The headline for a toy advertisement reads,"What will make your child smile this festive season?" This headline is not only a provocative one,but it is also an example of a(n)_____ headline.

(Multiple Choice)

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(71)

Question 95

A literary magazine displays a headline that states,"Award winning author,Harry Anderson launches his book,How to be an effective communicator,today." This headline may be described as a(n)_____ headline.

(Multiple Choice)

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(92)

Question 96

Ads for Lloyd and Reid Insurance feature an umbrella representing the insurance cover provided by the company.This image was chosen because it would be readily understood in most countries despite differences in language and culture.In this example,the umbrella can be called a(n):

(Multiple Choice)

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(73)

Question 97

The headline in a print ad for a chain of hospitals reads,"Choose a hospital based on information,not just location." This is an example of a benefit headline.

(True/False)

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(80)

Question 98

Which of the following is true of command headlines?

(Multiple Choice)

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Question 99

The body copy in a print ad handles the credibility and desire steps of the creative pyramid.

(True/False)

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Question 100

Showing 81 - 100 of 100

In the prepress phase of designing a print layout,the artist prepares a mechanical: the final artwork with the actual type in place along with all the visuals the printer or the media will need to reproduce the ad.

One purpose of an ad layout is to:

Which of the following is true of mechanicals?

Why do advertisers use institutional copy?

Describe a script used by radio and television writers.

A commercial for Bradley's Irish Cream,a chocolate liqueur,shows young people at a pool party drinking the brand of liqueur.Which of the following commercial formats is being used?

Unlike print ads,broadcast commercials do not use a format or layout.

Once the best ad design is chosen,the layout serves as a blueprint.

A very small,rough,rapidly produced drawing that an artist uses to visualize ad layout approaches is known as a(n)_____.

Headlines in prints ads are placed in such a way that they draw the most attention.

Which of the following characteristics should websites have in order to be effective?

A film strip of the sketches in the storyboard accompanied by the audio portion of the commercial synchronized on tape is known as a(n)_____.

In the creative phase of designing a print layout,the designer uses nonfinal art to establish the message's look and feel.

A _____ refers to an overall orderly arrangement of all the format elements of an ad.

The headline for a toy advertisement reads,"What will make your child smile this festive season?" This headline is not only a provocative one,but it is also an example of a(n)_____ headline.

A literary magazine displays a headline that states,"Award winning author,Harry Anderson launches his book,How to be an effective communicator,today." This headline may be described as a(n)_____ headline.

Ads for Lloyd and Reid Insurance feature an umbrella representing the insurance cover provided by the company.This image was chosen because it would be readily understood in most countries despite differences in language and culture.In this example,the umbrella can be called a(n):

The headline in a print ad for a chain of hospitals reads,"Choose a hospital based on information,not just location." This is an example of a benefit headline.

Which of the following is true of command headlines?

The body copy in a print ad handles the credibility and desire steps of the creative pyramid.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

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