Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media

A(n)_____ is a promotional product,usually imprinted with an advertiser's name,message,or logo,that is distributed free as part of a marketing communications program.

(Multiple Choice)

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Question 81

Standardized outdoor advertising uses scientifically located structures to deliver an advertiser's message to markets around the world.

(True/False)

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(75)

Question 82

When Megan attended the movies last night,she saw a commercial for Friedman's Furniture store as she sat waiting for the movie to begin.This commercial was an example of:

(Multiple Choice)

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Question 83

How does an advertising specialty differ from a premium?

(Multiple Choice)

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Question 84

According to the text,where traffic is heavy and visibility is good,effective advertisers find that certain outdoor advertising structures work best.What are these structures called?

(Essay)

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(90)

Question 85

Competitive pressure,environmental concerns,and changes in legislation can be reasons to change a package.

(True/False)

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(86)

Question 86

Why are changes to package design often made gradually over time?

(Essay)

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(94)

Question 87

A _____ is an eight-sheet poster that offers a panel surface of 6 by 12 feet.

(Multiple Choice)

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Question 88

Variations of painted bulletins include those with electronic time and temperature units called digital displays.

(True/False)

5.0/5

(88)

Question 89

The appearance of Packet8 videophones on Sci Fi Channel's Stargate SG-1 and Stargate Atlantis is an example of product placement.

(True/False)

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(83)

Question 90

Which of the following statements about transit advertising is true?

(Multiple Choice)

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(73)

Question 91

List the ways that packaging benefits marketers.

(Essay)

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(80)

Question 92

_____ are jumbo,full-color transparencies backlighted by fluorescent tubes and running the length of the bus.

(Multiple Choice)

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(81)

Question 93

Which of the following statements about outdoor advertising is true?

(Multiple Choice)

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(69)

Question 94

_____ is a cross between traditional billboards and transit advertising.

(Multiple Choice)

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(79)

Question 95

When designing a package,designers must consider three factors.What are these factors?

(Essay)

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(86)

Question 96

In some cities,advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

(True/False)

4.7/5

(72)

Question 97

A food company sells frankfurters from its 20 stores in the greater Savannah area.The advertising manager of the organization has decided to contract with a local advertising firm to have its ads placed on bus benches around the city.What is the proper name for this form of advertising?

(Multiple Choice)

4.9/5

(92)

Question 98

The owner of Second Sighting,a consignment clothing store,wants to buy a full showing when she purchases transit advertising for the store.This means the store owner:

(Multiple Choice)

4.9/5

(88)

Question 99

List four reasons why an advertiser may decide that transit advertising was not a cost-effective method to reach its target audience.

(Essay)

4.8/5

(71)

Question 100

Showing 81 - 100 of 100

A(n)_____ is a promotional product,usually imprinted with an advertiser's name,message,or logo,that is distributed free as part of a marketing communications program.

Standardized outdoor advertising uses scientifically located structures to deliver an advertiser's message to markets around the world.

When Megan attended the movies last night,she saw a commercial for Friedman's Furniture store as she sat waiting for the movie to begin.This commercial was an example of:

How does an advertising specialty differ from a premium?

According to the text,where traffic is heavy and visibility is good,effective advertisers find that certain outdoor advertising structures work best.What are these structures called?

Competitive pressure,environmental concerns,and changes in legislation can be reasons to change a package.

Why are changes to package design often made gradually over time?

A _____ is an eight-sheet poster that offers a panel surface of 6 by 12 feet.

Variations of painted bulletins include those with electronic time and temperature units called digital displays.

The appearance of Packet8 videophones on Sci Fi Channel's Stargate SG-1 and Stargate Atlantis is an example of product placement.

Which of the following statements about transit advertising is true?

List the ways that packaging benefits marketers.

_____ are jumbo,full-color transparencies backlighted by fluorescent tubes and running the length of the bus.

Which of the following statements about outdoor advertising is true?

_____ is a cross between traditional billboards and transit advertising.

When designing a package,designers must consider three factors.What are these factors?

In some cities,advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

A food company sells frankfurters from its 20 stores in the greater Savannah area.The advertising manager of the organization has decided to contract with a local advertising firm to have its ads placed on bus benches around the city.What is the proper name for this form of advertising?

The owner of Second Sighting,a consignment clothing store,wants to buy a full showing when she purchases transit advertising for the store.This means the store owner:

List four reasons why an advertiser may decide that transit advertising was not a cost-effective method to reach its target audience.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

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