Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media

The 40-sheet poster panel is less costly per unit and is the basic outdoor advertising structure.

The most common form of out-of-home media are on-premise signs.

When an advertiser buys a total bus,it:

It is often advisable to change package designs gradually to avoid confusing consumers.

How do advertisers extend the coverage of painted bulletins?

Another name for a premium is an advertising specialty.

Standardized outdoor advertising uses _____ to deliver an advertiser's message to markets around the world.

One,two,and three sheet _____ are used as advertising media in many bus,subway,and commuter train stations.

In Piccadilly Square,London,TDK has a giant,elaborate,animated electronic sign that incorporates movements and flashy graphics to gain attention in a high-traffic area.This form of outdoor advertising is an example of a(n):

Marketers around the globe use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

How can a global positioning system influence the outdoor advertising buy made by a media buyer?

The Highway Beautification Act of 1965 controls all outdoor advertising.

Each year,Yates Exterminating Company gives its customers calendars with the business's address and phone number on the bottom of each page.This calendar is an example of a(n):

The primary objective for exhibiting at a trade-show booth is to:

Bulletin structures:

Inside car-end posters are usually larger than inside cars,but sizes vary.

What should be the primary goal of a trade-show booth?

_____ is a category of out-of-home media that includes bus and taxicab advertising.

Touch of Beauty hair salon gave each of its customers a small bottle of lotion imprinted with the salon's name,address,and phone number.The bottle of lotion is an example of a(n):

The 30-sheet poster panel is sometimes referred to as the poster extravaganza.