Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media

Why do experts refer to billboards as the "last mass medium?"

Tania was driving down Interstate 24 when she saw a large flatbed truck carrying what looked like a billboard advertising the skiing at Gatlinburg,Tennessee.What she saw is correctly called:

More than 45 companies exhibited a variety of equipment and services at the 2005 Paper Recycling Conference,covering more than 4,500 square feet of exhibit space.All attendees-whether manufacturers,distributors,or retailers-had an opportunity to network and find qualified prospects for their products.The paper recycling industry sponsored a _____ at the conference.

Which advertising medium offers the lowest cost per exposure?

Even though it is more commonly used in movies and on television,_____ was used when author Fay Weldon agreed to prominently feature Bulgari watches in her novel after the watchmaker offered her a substantial fee.

In the business-to-business arena,companies use more structured promotions to improve their goodwill standing over competitors.

In 2005,Hollywood's writers called for a code of conduct that would draw a clear distinction between entertainment and advertising,and make sure audiences know which of the two they are being given.They insisted that when writers were asked not only to be storytellers but also to be advertising copywriters and construct stories around and for the benefit of particular brands,it was deceptive to the viewers.These writers were protesting:

All of the following have made transit advertising more attractive to national advertisers EXCEPT:

Comment on the following statement: "Inappropriate specialty items can backfire no matter what the cost."

How can electronic display panels benefit an advertiser?

To create an effective billboard,the artist and copywriter should:

Some movie theater chains prohibit cinema advertising for fear it will offend their audiences.

A package design should be kept simple:

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly.

The three basic forms of standardized structures are bulletins,30-sheet poster panels,and junior panels.

You are riding a bus in Boston and see a sign advertising a local dry cleaning establishment in the wall rack above one of the bus's windows.What kind of transit advertising is this?

Buses and taxis provide high ad exposure by traversing the busiest streets of a city many times a day.

Why is packaging design as important as advertising in building a product's brand image?

An advertising specialty is a valuable promotional product which usually bears no advertising message.

Outdoor advertisers can use sophisticated global positioning systems to determine the exact latitude and longitude of particular billboards.