Exam 5: Marketing and Consumer Behavior

A magazine cover showed a family celebrating during Christmas holidays.One child in the picture was drinking a glass of wine.Miriam viewed this as the fostering of moral corruption in children._____ prevented her from seeing the joy of the family in the picture.

Each year Kate looks forward to her two-week vacation.She treats herself to some exotic location and stays in luxurious surroundings.Just before her last vacation,her car broke down,and she had to spend her vacation money on repairs.The desire for a luxurious vacation is triggered by a(n)_____ motive,while the necessity of paying to have the car repaired is an example of a(n)_____ motive.

Paula always drinks soda with her meals.If the restaurant where she is eating does not carry the soda products she likes,she refuses to eat there and goes to another restaurant that does sell what she wants.Paula has a strong degree of:

There are a total of five personal processes that govern the way we discern raw data and translate them into feelings,thoughts,beliefs,and actions.

When Tony looks at fishing lures,he sees tools that help him catch delicious fish.When Hugh looks at the same lures,he sees devices that could cause him bodily harm.Their differing opinions most likely result from differences in:

_____ occurs when the change in belief,attitude,or behavioral intention is caused by promotion communication.

The fact a seven-year-old still believes in Santa Claus is due to selective perception.

The immediate images that the name Oz creates for a fan of Ozzy Osbourne's music and a fan of The Wizard of Oz are very different.The screen-building process has created different _____ for the two individuals.

Habit is the natural extension of learning.

List the three general categories of customers.

According to the _____,people strive to justify their behavior by reducing the degree to which their beliefs or impressions are inconsistent with reality.

Social class divisions are just as important to advertisers as they have ever been.

According to Maslow's hierarchy of needs,a disposable wipes ad that shows sponges as germ-carriers is appealing to which need?

What is meant by consumer behavior?

A(n)_____ is the physical information we receive through our senses.

For which of the following purchasers would cognitive dissonance be the greatest?

The number of Hispanics in the United States is growing rapidly.In Mexico,a prescription is not needed to get medication,so the idea of bringing their prescription to the pharmacist in order to get the needed medicine is foreign to Mexican immigrants.Developing a method of explaining prescriptions to recent immigrants is a response to _____ differences.

What are psychological screens,and how do they affect the advertising process?

What are the most important nonpersonal influences that may affect a consumer's final purchase decision?

In which of the following situations does an exchange NOT occur?