Question 1

When it came time to buy a new backpack,Maria selected from four different brands.These are the only backpacks she considered.They make up her:

Accepted Answer

A)  evoked set. 
B)  differentiated product mix. 
C)  segmented mix. 
D)  cognitive set. 
E)  product line. 
A)  evoked set. 
B)  differentiated product mix. 
C)  segmented mix. 
D)  cognitive set. 
E)  product line.

Question 2

The three general categories of customers are current customers,prospective customers,and centers of influence.

Accepted Answer

A) True 
 B)False

Question 3

What are physiological screens,and how do they affect the advertising process?

Accepted Answer

The physiological screens are

Question 4

What are the three positively originated (transformational)motives?

Accepted Answer

The three positively originate

Question 5

Define transformational motives and list three of them

Accepted Answer

Transformational motives are positively

Question 6

To establish an evoked set,consumers must:

Accepted Answer

A)  have brand loyalty. 
B)  establish evaluative criteria. 
C)  have transformational motive. 
D)  avoid postpurchase evaluation. 
E)  experience cognitive dissonance. 
A)  have brand loyalty. 
B)  establish evaluative criteria. 
C)  have transformational motive. 
D)  avoid postpurchase evaluation. 
E)  experience cognitive dissonance.

Question 7

_____ are the basic,often instinctive,human forces that motivate us to do something.

Accepted Answer

A)  Needs 
B)  Wants 
C)  Ideals 
D)  Desires 
E)  Inducements 
A)  Needs 
B)  Wants 
C)  Ideals 
D)  Desires 
E)  Inducements

Question 8

Choosing a spokesperson to reach a target market is easy when advertisers use internal opinion leaders.

Accepted Answer

A) True 
 B)False

Question 9

Cognitive dissonance is just as likely to occur for a low-involvement purchase as for a high-involvement purchase.

Accepted Answer

A) True 
 B)False

Question 10

Duane likes to watch sports on television,but he does not enjoy watching his sports nearly as much just prior to the introduction of the new fall television season.It seems to Duane that he gets to watch the same ads promoting the same new shows about a million times.Assuming that Duane's perception is correct,why would network television bombard viewers with ads?

Accepted Answer

Repetition

Question 11

In the Elaboration Likelihood Model,there are two ways the promotion communication can persuade consumers.What are those two ways?

Accepted Answer

There are two differ

Question 12

Name the two sets of influences that affect our mental process and behavior.

Accepted Answer

Our mental processes

Question 13

Exchange is the traditional,theoretical core of marketing.

Accepted Answer

A) True 
 B)False

Question 14

_____ is the acquired behavior pattern that becomes nearly or completely involuntary.

Accepted Answer

A)  Attitude 
B)  Incentive 
C)  Impetus 
D)  Habit 
E)  Stimulus-response 
A)  Attitude 
B)  Incentive 
C)  Impetus 
D)  Habit 
E)  Stimulus-response

Question 15

_____ is the personalized way we sense,interpret,and comprehend various stimuli.

Accepted Answer

A)  Habit 
B)  Learning 
C)  Perception 
D)  Motivation 
E)  Attitude 
A)  Habit 
B)  Learning 
C)  Perception 
D)  Motivation 
E)  Attitude

Question 16

_____ are needs that we learn during our lifetime.

Accepted Answer

A)  Values 
B)  Wants 
C)  Ethics 
D)  Desires 
E)  Ideals 
A)  Values 
B)  Wants 
C)  Ethics 
D)  Desires 
E)  Ideals

Question 17

_____ govern the way we discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.

Accepted Answer

A)  Personal processes 
B)  Interpersonal influences 
C)  Nonpersonal influences 
D)  Evaluative criteria 
E)  Evoked sets 
A)  Personal processes 
B)  Interpersonal influences 
C)  Nonpersonal influences 
D)  Evaluative criteria 
E)  Evoked sets

Question 18

Distinguish between the cognitive theory of learning and the conditioning theory of learning.

Accepted Answer

The cognitive theory views learning as a

Question 19

An example of transformational motives that energize consumer behavior would be finding the milk carton empty and wanting cereal for breakfast.

Accepted Answer

A) True 
 B)False

Question 20

______ is a relatively permanent change in thought process or behavior that occurs as a result of reinforced experience.

Accepted Answer

A)  Stimulation 
B)  Perception 
C)  Mental corroboration 
D)  Learning 
E)  Substantiated cognition 
A)  Stimulation 
B)  Perception 
C)  Mental corroboration 
D)  Learning 
E)  Substantiated cognition

When it came time to buy a new backpack,Maria selected from four different brands.These are the only backpacks she considered.They make up her:

The three general categories of customers are current customers,prospective customers,and centers of influence.

What are physiological screens,and how do they affect the advertising process?

What are the three positively originated (transformational)motives?

Define transformational motives and list three of them

To establish an evoked set,consumers must:

_____ are the basic,often instinctive,human forces that motivate us to do something.

Choosing a spokesperson to reach a target market is easy when advertisers use internal opinion leaders.

Cognitive dissonance is just as likely to occur for a low-involvement purchase as for a high-involvement purchase.

In the Elaboration Likelihood Model,there are two ways the promotion communication can persuade consumers.What are those two ways?

Name the two sets of influences that affect our mental process and behavior.

Exchange is the traditional,theoretical core of marketing.

_____ is the acquired behavior pattern that becomes nearly or completely involuntary.

_____ is the personalized way we sense,interpret,and comprehend various stimuli.

_____ are needs that we learn during our lifetime.

_____ govern the way we discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.

Distinguish between the cognitive theory of learning and the conditioning theory of learning.

An example of transformational motives that energize consumer behavior would be finding the milk carton empty and wanting cereal for breakfast.

______ is a relatively permanent change in thought process or behavior that occurs as a result of reinforced experience.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 5: Marketing and Consumer Behavior

When it came time to buy a new backpack,Maria selected from four different brands.These are the only backpacks she considered.They make up her:

The three general categories of customers are current customers,prospective customers,and centers of influence.

What are physiological screens,and how do they affect the advertising process?

What are the three positively originated (transformational)motives?

Define transformational motives and list three of them

To establish an evoked set,consumers must:

_____ are the basic,often instinctive,human forces that motivate us to do something.

Choosing a spokesperson to reach a target market is easy when advertisers use internal opinion leaders.

Cognitive dissonance is just as likely to occur for a low-involvement purchase as for a high-involvement purchase.

In the Elaboration Likelihood Model,there are two ways the promotion communication can persuade consumers.What are those two ways?

Name the two sets of influences that affect our mental process and behavior.

Exchange is the traditional,theoretical core of marketing.

_____ is the acquired behavior pattern that becomes nearly or completely involuntary.

_____ is the personalized way we sense,interpret,and comprehend various stimuli.

_____ are needs that we learn during our lifetime.

_____ govern the way we discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.

Distinguish between the cognitive theory of learning and the conditioning theory of learning.

An example of transformational motives that energize consumer behavior would be finding the milk carton empty and wanting cereal for breakfast.

______ is a relatively permanent change in thought process or behavior that occurs as a result of reinforced experience.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters