Question 1

One of the roles of advertising is to communicate product utility.

Accepted Answer

A) True 
 B)False

Question 2

_____ refers to the whole set of meanings,beliefs,attitudes,and ways of doing things that are shared by some homogeneous social group and typically handed down from generation to generation.

Accepted Answer

A)  Culture 
B)  Psychographics 
C)  Habits 
D)  Attitudes 
E)  Selective perception 
A)  Culture 
B)  Psychographics 
C)  Habits 
D)  Attitudes 
E)  Selective perception

Question 3

Some people who enjoy consuming a thick steak often do so because it tastes good,their family members all eat beef,and it is a good reward at the end of a hard day.These reasons for enjoying meat are all examples of _____ motives.

Accepted Answer

A)  transformational 
B)  informational 
C)  negatively originated 
D)  transactional 
E)  need-based 
A)  transformational 
B)  informational 
C)  negatively originated 
D)  transactional 
E)  need-based

Question 4

Which of the following statements about the cognitive learning theory is true?

Accepted Answer

A)  Cognitive theory is also known as the stimulus-response theory. 
B)  According to the cognitive theory, learning is a trial-and-error process. 
C)  The cognitive theory is used to explain how we learn from the experiences of others. 
D)  Cognitive theory does not involve the rational application of knowledge. 
E)  Cognitive theory is more applicable to the simple and basic purchases consumers make every day. 
A)  Cognitive theory is also known as the stimulus-response theory. 
B)  According to the cognitive theory, learning is a trial-and-error process. 
C)  The cognitive theory is used to explain how we learn from the experiences of others. 
D)  Cognitive theory does not involve the rational application of knowledge. 
E)  Cognitive theory is more applicable to the simple and basic purchases consumers make every day.

Question 5

Advertisers have three habit-related goals.Which of the following promotions is intended to help the advertiser meet the goal of habit acquisition?

Accepted Answer

A)  For every ten cups of coffee you purchase at a local convenience store, you get one free. 
B)  A sales clerk gives out free samples of chili at the supermarket. 
C)  Reynar, a long-time toothpaste user, receives a coupon for a free trial-size of another brand of toothpaste in the mail. 
D)  To entice you to join a book club, the organization offers six free books to new members. 
E)  The new supermarket is holding a grand opening with numerous buy-one-get-one-free items to attract shoppers from other supermarkets. 
A)  For every ten cups of coffee you purchase at a local convenience store, you get one free. 
B)  A sales clerk gives out free samples of chili at the supermarket. 
C)  Reynar, a long-time toothpaste user, receives a coupon for a free trial-size of another brand of toothpaste in the mail. 
D)  To entice you to join a book club, the organization offers six free books to new members. 
E)  The new supermarket is holding a grand opening with numerous buy-one-get-one-free items to attract shoppers from other supermarkets.

Question 6

Marketing exchange depends on three types of participants.They are:

Accepted Answer

A)  employees, customers, and all other stakeholders. 
B)  customers, markets, and marketers. 
C)  industrial, consumer, and reseller markets. 
D)  customers, marketers, and environmental participants. 
E)  current customers, prospective customers, and centers of influence. 
A)  employees, customers, and all other stakeholders. 
B)  customers, markets, and marketers. 
C)  industrial, consumer, and reseller markets. 
D)  customers, marketers, and environmental participants. 
E)  current customers, prospective customers, and centers of influence.

Question 7

The mind is like a memory bank.The stored memories in our minds are called:

Accepted Answer

A)  cognitive files. 
B)  perceptual files. 
C)  the personal database. 
D)  a data mine. 
E)  a cognitive dissonance. 
A)  cognitive files. 
B)  perceptual files. 
C)  the personal database. 
D)  a data mine. 
E)  a cognitive dissonance.

Question 8

Because Jamarcus has an extraordinary sense of smell and taste,it can be said that his physiological screens are perhaps superior to other people.

Accepted Answer

A) True 
 B)False

Question 9

Why is it important for marketers to realize that consumers have limited memories?

Accepted Answer

Because of limited memory,consumers resi

Question 10

Southern Baptists,desert nomads,and Guatemalans are all examples of different:

Accepted Answer

A)  classless societies. 
B)  subcultures. 
C)  national reference groups. 
D)  transformational groups. 
E)  central groups. 
A)  classless societies. 
B)  subcultures. 
C)  national reference groups. 
D)  transformational groups. 
E)  central groups.

Question 11

Last week,Johann paid $359.00 for a microwave for his wife.He purchased the oven from an Internet retailer and believed he had received a bargain.This week he found the identical microwave at a discount store for $169.00.He is likely to experience:

Accepted Answer

A)  selective perception. 
B)  cognitive dissonance. 
C)  informational motive. 
D)  negative motivation. 
E)  attitudinal dissatisfaction. 
A)  selective perception. 
B)  cognitive dissonance. 
C)  informational motive. 
D)  negative motivation. 
E)  attitudinal dissatisfaction.

Question 12

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Accepted Answer

A)  Consumer behavior 
B)  Stimulus-response 
C)  Cognitive learning 
D)  Psychological response 
E)  Customer fulfillment 
A)  Consumer behavior 
B)  Stimulus-response 
C)  Cognitive learning 
D)  Psychological response 
E)  Customer fulfillment

Question 13

Brand loyalty is a conscious decision expressed through intention or behavior.

Accepted Answer

A) True 
 B)False

Question 14

If,when in need of a babysitter,the mother will only consider the teenager next door and a former daycare employee.This evaluation of alternatives is called evoked set.

Accepted Answer

A) True 
 B)False

Question 15

One may say that people have a need for a soda because they want something to drink.

Accepted Answer

A) True 
 B)False

Question 16

The acquired mental position we hold in regard to some idea or object is called:

Accepted Answer

A)  cognition. 
B)  concept. 
C)  an attitude. 
D)  motivation. 
E)  stimulation. 
A)  cognition. 
B)  concept. 
C)  an attitude. 
D)  motivation. 
E)  stimulation.

Question 17

_____ refers to the underlying drives that contribute to an individual's purchasing actions.

Accepted Answer

A)  Conditioned learning 
B)  Perception 
C)  Inducement 
D)  Motivation 
E)  Corroboration 
A)  Conditioned learning 
B)  Perception 
C)  Inducement 
D)  Motivation 
E)  Corroboration

Question 18

Why do consumers establish evaluative criteria while making a purchase decision?

Accepted Answer

Consumers establish evaluative

Question 19

What are the two broad categories of learning theories?

Accepted Answer

The two broad catego

Question 20

Describe the model of the consumer perception process displayed in the text.

Accepted Answer

Physical data or stimuli meet physiologi

One of the roles of advertising is to communicate product utility.

_____ refers to the whole set of meanings,beliefs,attitudes,and ways of doing things that are shared by some homogeneous social group and typically handed down from generation to generation.

Some people who enjoy consuming a thick steak often do so because it tastes good,their family members all eat beef,and it is a good reward at the end of a hard day.These reasons for enjoying meat are all examples of _____ motives.

Which of the following statements about the cognitive learning theory is true?

Advertisers have three habit-related goals.Which of the following promotions is intended to help the advertiser meet the goal of habit acquisition?

Marketing exchange depends on three types of participants.They are:

The mind is like a memory bank.The stored memories in our minds are called:

Because Jamarcus has an extraordinary sense of smell and taste,it can be said that his physiological screens are perhaps superior to other people.

Why is it important for marketers to realize that consumers have limited memories?

Southern Baptists,desert nomads,and Guatemalans are all examples of different:

Last week,Johann paid $359.00 for a microwave for his wife.He purchased the oven from an Internet retailer and believed he had received a bargain.This week he found the identical microwave at a discount store for $169.00.He is likely to experience:

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Brand loyalty is a conscious decision expressed through intention or behavior.

If,when in need of a babysitter,the mother will only consider the teenager next door and a former daycare employee.This evaluation of alternatives is called evoked set.

One may say that people have a need for a soda because they want something to drink.

The acquired mental position we hold in regard to some idea or object is called:

_____ refers to the underlying drives that contribute to an individual's purchasing actions.

Why do consumers establish evaluative criteria while making a purchase decision?

What are the two broad categories of learning theories?

Describe the model of the consumer perception process displayed in the text.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 5: Marketing and Consumer Behavior

One of the roles of advertising is to communicate product utility.

_____ refers to the whole set of meanings,beliefs,attitudes,and ways of doing things that are shared by some homogeneous social group and typically handed down from generation to generation.

Some people who enjoy consuming a thick steak often do so because it tastes good,their family members all eat beef,and it is a good reward at the end of a hard day.These reasons for enjoying meat are all examples of _____ motives.

Which of the following statements about the cognitive learning theory is true?

Advertisers have three habit-related goals.Which of the following promotions is intended to help the advertiser meet the goal of habit acquisition?

Marketing exchange depends on three types of participants.They are:

The mind is like a memory bank.The stored memories in our minds are called:

Because Jamarcus has an extraordinary sense of smell and taste,it can be said that his physiological screens are perhaps superior to other people.

Why is it important for marketers to realize that consumers have limited memories?

Southern Baptists,desert nomads,and Guatemalans are all examples of different:

Last week,Johann paid $359.00 for a microwave for his wife.He purchased the oven from an Internet retailer and believed he had received a bargain.This week he found the identical microwave at a discount store for $169.00.He is likely to experience:

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Brand loyalty is a conscious decision expressed through intention or behavior.

If,when in need of a babysitter,the mother will only consider the teenager next door and a former daycare employee.This evaluation of alternatives is called evoked set.

One may say that people have a need for a soda because they want something to drink.

The acquired mental position we hold in regard to some idea or object is called:

_____ refers to the underlying drives that contribute to an individual's purchasing actions.

Why do consumers establish evaluative criteria while making a purchase decision?

What are the two broad categories of learning theories?

Describe the model of the consumer perception process displayed in the text.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters