Question 1

Changing promotion strategy without changing product strategy to meet the needs of a foreign market is called promotion adaptation.

Accepted Answer

A) True 
 B)False

Question 2

Discuss some factors that can influence environmental marketing strategies.

Accepted Answer

The following list summarizes the enviro

Question 3

What two categories can international trade be divided into?

Accepted Answer

A)  exporting and importing 
B)  national and international 
C)  general and foreign 
D)  direct and indirect 
A)  exporting and importing 
B)  national and international 
C)  general and foreign 
D)  direct and indirect

Question 4

FedEx has a slogan, "FedEx Delivers to a Changing World" and has run this slogan in Canada, Brazil, China, and additional countries.This example BEST illustrates which of the following?

Accepted Answer

A)  straight extension 
B)  product adaptation 
C)  promotion adaptation 
D)  dual adaptation 
A)  straight extension 
B)  product adaptation 
C)  promotion adaptation 
D)  dual adaptation

Question 5

Foreign marketers consider Canada an attractive choice because it offers access to the North American market, high levels of discretionary income, and political stability.

Accepted Answer

A) True 
 B)False

Question 6

What are the six areas marketers must study before advising their company to enter a foreign market?

Accepted Answer

The six areas to study are dem

Question 7

Licensing has an advantage over exporting because the company enters the market with a known product, leases manufacturing space, hires foreign labour and, for a limited time, manufactures a product that has a high probability of success.

Accepted Answer

A) True 
 B)False

Question 8

Machinery and industrial products represent the highest percentage of Canada's exports.

Accepted Answer

A) True 
 B)False

Question 9

What are some ways to facilitate exporting to a foreign market?

Accepted Answer

a. One might use an export trading compa

Question 10

What is the term for a contractual agreement by which a domestic firm grants foreign marketers the right to distribute a firm's merchandise or use its trademark, patent, or process in a specified geographic area?

Accepted Answer

A)  subcontracting 
B)  franchising 
C)  reciprocal partnership 
D)  foreign licensing 
A)  subcontracting 
B)  franchising 
C)  reciprocal partnership 
D)  foreign licensing

Question 11

Importing and exporting products is a low-risk strategy for entering a foreign market, as it allows a firm more control over how products are sold.

Accepted Answer

A) True 
 B)False

Question 12

Following the United States, who is Canada's second largest trading partner?

Accepted Answer

A)  the European Union 
B)  Japan 
C)  China 
D)  United Kingdom 
A)  the European Union 
B)  Japan 
C)  China 
D)  United Kingdom

Question 13

Which of the following is one requirement for companies regarding exchange control?

Accepted Answer

A)  Companies that export need to sell foreign currencies to a foreign agency or the central bank. 
B)  Companies need to support domestic industry through grants of money or research support. 
C)  Companies need a complete ban on the importation of a product. 
D)  Companies that sell products in a foreign market price the products cheaper than they are sold domestically. 
A)  Companies that export need to sell foreign currencies to a foreign agency or the central bank. 
B)  Companies need to support domestic industry through grants of money or research support. 
C)  Companies need a complete ban on the importation of a product. 
D)  Companies that sell products in a foreign market price the products cheaper than they are sold domestically.

Question 14

What is the European Union? Describe its goals, and discuss some of their successes and challenges.

Accepted Answer

The EU is a multinational economic commu

Question 15

Gaining insight into consumer behaviour and alternative distribution strategies are both potential advantages for a firm pursuing global expansion.

Accepted Answer

A) True 
 B)False

Question 16

What type of standard marketing strategy modifies only minimally for use in each of the firm's foreign markets?

Accepted Answer

A)  a single-space marketing strategy 
B)  a monolithic marketing strategy 
C)  a global marketing strategy 
D)  a multi-domestic marketing strategy 
A)  a single-space marketing strategy 
B)  a monolithic marketing strategy 
C)  a global marketing strategy 
D)  a multi-domestic marketing strategy

Question 17

What is the World Trade Organization (WTO)? How does it resolve trade disputes among members?

Accepted Answer

The WTO is a 136-member organization tha

Question 18

Which of the following is NOT an example of international direct investment by a firm?

Accepted Answer

A)  a foreign sales office 
B)  overseas marketing subsidiaries 
C)  acquisition of an existing foreign company 
D)  an export management company 
A)  a foreign sales office 
B)  overseas marketing subsidiaries 
C)  acquisition of an existing foreign company 
D)  an export management company

Question 19

Toyota, a Japanese firm, builds a factory in Ontario to make vehicles to be marketed to Canadians.How is this strategy BEST described?

Accepted Answer

A)  as a joint venture between Toyota and the Ontario provincial government seeking to increase employment opportunities 
B)  as foreign marketing by Toyota 
C)  as international direct investment by Toyota in Canada 
D)  as indirect exporting 
A)  as a joint venture between Toyota and the Ontario provincial government seeking to increase employment opportunities 
B)  as foreign marketing by Toyota 
C)  as international direct investment by Toyota in Canada 
D)  as indirect exporting

Question 20

Both import/export and licensing strategies do NOT require capital outlays in the form of investment in the foreign markets that are being served.

Accepted Answer

A) True 
 B)False

Changing promotion strategy without changing product strategy to meet the needs of a foreign market is called promotion adaptation.

Discuss some factors that can influence environmental marketing strategies.

What two categories can international trade be divided into?

FedEx has a slogan, "FedEx Delivers to a Changing World" and has run this slogan in Canada, Brazil, China, and additional countries.This example BEST illustrates which of the following?

Foreign marketers consider Canada an attractive choice because it offers access to the North American market, high levels of discretionary income, and political stability.

What are the six areas marketers must study before advising their company to enter a foreign market?

Licensing has an advantage over exporting because the company enters the market with a known product, leases manufacturing space, hires foreign labour and, for a limited time, manufactures a product that has a high probability of success.

Machinery and industrial products represent the highest percentage of Canada's exports.

What are some ways to facilitate exporting to a foreign market?

What is the term for a contractual agreement by which a domestic firm grants foreign marketers the right to distribute a firm's merchandise or use its trademark, patent, or process in a specified geographic area?

Importing and exporting products is a low-risk strategy for entering a foreign market, as it allows a firm more control over how products are sold.

Following the United States, who is Canada's second largest trading partner?

Which of the following is one requirement for companies regarding exchange control?

What is the European Union? Describe its goals, and discuss some of their successes and challenges.

Gaining insight into consumer behaviour and alternative distribution strategies are both potential advantages for a firm pursuing global expansion.

What type of standard marketing strategy modifies only minimally for use in each of the firm's foreign markets?

What is the World Trade Organization (WTO)? How does it resolve trade disputes among members?

Which of the following is NOT an example of international direct investment by a firm?

Toyota, a Japanese firm, builds a factory in Ontario to make vehicles to be marketed to Canadians.How is this strategy BEST described?

Both import/export and licensing strategies do NOT require capital outlays in the form of investment in the foreign markets that are being served.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 6: Serving Global Markets

Changing promotion strategy without changing product strategy to meet the needs of a foreign market is called promotion adaptation.

Discuss some factors that can influence environmental marketing strategies.

What two categories can international trade be divided into?

FedEx has a slogan, "FedEx Delivers to a Changing World" and has run this slogan in Canada, Brazil, China, and additional countries.This example BEST illustrates which of the following?

Foreign marketers consider Canada an attractive choice because it offers access to the North American market, high levels of discretionary income, and political stability.

What are the six areas marketers must study before advising their company to enter a foreign market?

Licensing has an advantage over exporting because the company enters the market with a known product, leases manufacturing space, hires foreign labour and, for a limited time, manufactures a product that has a high probability of success.

Machinery and industrial products represent the highest percentage of Canada's exports.

What are some ways to facilitate exporting to a foreign market?

What is the term for a contractual agreement by which a domestic firm grants foreign marketers the right to distribute a firm's merchandise or use its trademark, patent, or process in a specified geographic area?

Importing and exporting products is a low-risk strategy for entering a foreign market, as it allows a firm more control over how products are sold.

Following the United States, who is Canada's second largest trading partner?

Which of the following is one requirement for companies regarding exchange control?

What is the European Union? Describe its goals, and discuss some of their successes and challenges.

Gaining insight into consumer behaviour and alternative distribution strategies are both potential advantages for a firm pursuing global expansion.

What type of standard marketing strategy modifies only minimally for use in each of the firm's foreign markets?

What is the World Trade Organization (WTO)? How does it resolve trade disputes among members?

Which of the following is NOT an example of international direct investment by a firm?

Toyota, a Japanese firm, builds a factory in Ontario to make vehicles to be marketed to Canadians.How is this strategy BEST described?

Both import/export and licensing strategies do NOT require capital outlays in the form of investment in the foreign markets that are being served.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters