Question 1

A company sells products to a foreign market at a price lower than it sells within its own country.What is this practice known as?

Accepted Answer

A)  dumping 
B)  inventory reduction 
C)  open-market theory 
D)  competitive counterstrategy 
A)  dumping 
B)  inventory reduction 
C)  open-market theory 
D)  competitive counterstrategy

Question 2

Infrastructure refers to the price of one nation's currency in terms of another country's currency.

Accepted Answer

A) True 
 B)False

Question 3

Export-management companies provide a marketer with business advice and administrative services that might include working with the foreign government to ensure all of the regulations are met and the necessary paperwork is completed.

Accepted Answer

A) True 
 B)False

Question 4

Protective tariffs are established to raise funds for the importing country that levies them.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a reason why global trade is vital to a nation and its marketers?

Accepted Answer

A)  market expansion 
B)  increased dependence on domestic economic conditions 
C)  production and distribution economies 
D)  growth opportunities 
A)  market expansion 
B)  increased dependence on domestic economic conditions 
C)  production and distribution economies 
D)  growth opportunities

Question 6

Tariffs and import quotas serve to restrict the importation of products, but embargoes completely ban the importation of the specified goods or the products of a particular country.

Accepted Answer

A) True 
 B)False

Question 7

Service transactions are NOT included in a country's export numbers.

Accepted Answer

A) True 
 B)False

Question 8

What type of constraint can MOST likely limit pricing decisions in a foreign market?

Accepted Answer

A)  ecological 
B)  political 
C)  social 
D)  ethical 
A)  ecological 
B)  political 
C)  social 
D)  ethical

Question 9

In order to gain access to some foreign markets, a firm may barter products rather than selling them for cash.What is this referred to as?

Accepted Answer

A)  fair trade 
B)  product adaptation 
C)  countertrade 
D)  multi-domestic marketing 
A)  fair trade 
B)  product adaptation 
C)  countertrade 
D)  multi-domestic marketing

Question 10

Walmart is the world's largest private employer and the largest retail marketer.

Accepted Answer

A) True 
 B)False

Question 11

Use of a straight extension marketing strategy usually results in economies of scale in production and marketing.

Accepted Answer

A) True 
 B)False

Question 12

What type of multinational organization features the no tariff exchange of goods among its members and a uniform tariff for trade with nonmember nations?

Accepted Answer

A)  common market 
B)  administration common 
C)  customs union 
D)  free trade area 
A)  common market 
B)  administration common 
C)  customs union 
D)  free trade area

Question 13

Which of the following markets are strong for a nation with low per-capita incomes?

Accepted Answer

A)  automobiles and electronics 
B)  industrial machinery 
C)  agricultural hand tools 
D)  technical services 
A)  automobiles and electronics 
B)  industrial machinery 
C)  agricultural hand tools 
D)  technical services

Question 14

In Canada, the Trade Commissioner Service provides assistance and advice to small and large companies wanting to enter foreign markets.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following are alternative strategies from which international marketers can choose when selecting an appropriate product/promotion strategy?

Accepted Answer

A)  product adaptation and dual adaptation 
B)  promotion adaptation and direct exporting 
C)  countertrading and product invention 
D)  global marketing and multinational marketing 
A)  product adaptation and dual adaptation 
B)  promotion adaptation and direct exporting 
C)  countertrading and product invention 
D)  global marketing and multinational marketing

Question 16

Today it is likely for a multinational corporation to be Japanese, German, British, or North American.

Accepted Answer

A) True 
 B)False

Question 17

What does a multi-domestic marketing strategy indicate about a firm?

Accepted Answer

A)  that it customizes its marketing decisions to effectively reach individual marketplaces 
B)  that it disregards the principles of market segmentation 
C)  that it considers all foreign countries to have equally competitive situations 
D)  that it employs universal promotional messages 
A)  that it customizes its marketing decisions to effectively reach individual marketplaces 
B)  that it disregards the principles of market segmentation 
C)  that it considers all foreign countries to have equally competitive situations 
D)  that it employs universal promotional messages

Question 18

Nations with low per-capita incomes are often good markets for industrial machinery but bad ones for agricultural hand tools.

Accepted Answer

A) True 
 B)False

Question 19

What is the basic purpose of protective tariffs?

Accepted Answer

A)  to raise money for the country into which the products are being imported 
B)  to raise the retail prices of imported products to match or exceed those of similar domestic products 
C)  to counter the effects of tariffs on the domestic market 
D)  to stabilize the prices of imported goods 
A)  to raise money for the country into which the products are being imported 
B)  to raise the retail prices of imported products to match or exceed those of similar domestic products 
C)  to counter the effects of tariffs on the domestic market 
D)  to stabilize the prices of imported goods

Question 20

What does ISO 9000 and ISO 14000 certification represent?

Accepted Answer

ISO certification is the International O

A company sells products to a foreign market at a price lower than it sells within its own country.What is this practice known as?

Infrastructure refers to the price of one nation's currency in terms of another country's currency.

Export-management companies provide a marketer with business advice and administrative services that might include working with the foreign government to ensure all of the regulations are met and the necessary paperwork is completed.

Protective tariffs are established to raise funds for the importing country that levies them.

Which of the following is NOT a reason why global trade is vital to a nation and its marketers?

Tariffs and import quotas serve to restrict the importation of products, but embargoes completely ban the importation of the specified goods or the products of a particular country.

Service transactions are NOT included in a country's export numbers.

What type of constraint can MOST likely limit pricing decisions in a foreign market?

In order to gain access to some foreign markets, a firm may barter products rather than selling them for cash.What is this referred to as?

Walmart is the world's largest private employer and the largest retail marketer.

Use of a straight extension marketing strategy usually results in economies of scale in production and marketing.

What type of multinational organization features the no tariff exchange of goods among its members and a uniform tariff for trade with nonmember nations?

Which of the following markets are strong for a nation with low per-capita incomes?

In Canada, the Trade Commissioner Service provides assistance and advice to small and large companies wanting to enter foreign markets.

Which of the following are alternative strategies from which international marketers can choose when selecting an appropriate product/promotion strategy?

Today it is likely for a multinational corporation to be Japanese, German, British, or North American.

What does a multi-domestic marketing strategy indicate about a firm?

Nations with low per-capita incomes are often good markets for industrial machinery but bad ones for agricultural hand tools.

What is the basic purpose of protective tariffs?

What does ISO 9000 and ISO 14000 certification represent?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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Exam 6: Serving Global Markets

A company sells products to a foreign market at a price lower than it sells within its own country.What is this practice known as?

Infrastructure refers to the price of one nation's currency in terms of another country's currency.

Export-management companies provide a marketer with business advice and administrative services that might include working with the foreign government to ensure all of the regulations are met and the necessary paperwork is completed.

Protective tariffs are established to raise funds for the importing country that levies them.

Which of the following is NOT a reason why global trade is vital to a nation and its marketers?

Tariffs and import quotas serve to restrict the importation of products, but embargoes completely ban the importation of the specified goods or the products of a particular country.

Service transactions are NOT included in a country's export numbers.

What type of constraint can MOST likely limit pricing decisions in a foreign market?

In order to gain access to some foreign markets, a firm may barter products rather than selling them for cash.What is this referred to as?

Walmart is the world's largest private employer and the largest retail marketer.

Use of a straight extension marketing strategy usually results in economies of scale in production and marketing.

What type of multinational organization features the no tariff exchange of goods among its members and a uniform tariff for trade with nonmember nations?

Which of the following markets are strong for a nation with low per-capita incomes?

In Canada, the Trade Commissioner Service provides assistance and advice to small and large companies wanting to enter foreign markets.

Which of the following are alternative strategies from which international marketers can choose when selecting an appropriate product/promotion strategy?

Today it is likely for a multinational corporation to be Japanese, German, British, or North American.

What does a multi-domestic marketing strategy indicate about a firm?

Nations with low per-capita incomes are often good markets for industrial machinery but bad ones for agricultural hand tools.

What is the basic purpose of protective tariffs?

What does ISO 9000 and ISO 14000 certification represent?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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