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    Contemporary Marketing Study Set 4
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    Exam 7: Serving Global Markets
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    In Order to Gain Access to Some Foreign Markets, a Firm
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In Order to Gain Access to Some Foreign Markets, a Firm

Question 201

Question 201

Multiple Choice

In order to gain access to some foreign markets, a firm may barter products rather than selling them for cash. What is this referred to as?


A) fair trade
B) product adaptation
C) countertrade
D) multi-domestic marketing

Correct Answer:

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