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FedEx Has a Slogan, "FedEx Delivers to a Changing World

Question 198

Multiple Choice

FedEx has a slogan, "FedEx Delivers to a Changing World" and has run this slogan in Canada, Brazil, China, and additional countries. What is this an example of?


A) straight extension
B) product adaptation
C) promotion adaptation
D) dual adaptation

Correct Answer:

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