Exam 6: Serving Global Markets

Which of the following advantages does NOT ordinarily arise out of customizing marketing strategies for different international markets?

Which of the following need NOT be considered in making an international expansion decision?

A global company recognizes that people in Canada shop less frequently, buy larger sized containers of grocery product and drive to and from the store. In another country, people tend to shop daily and walk to and from the stores. To address the needs of the other country, which of the following is MOST likely?

What is the basic purpose of revenue tariffs?

Neither export-management nor export-trade takes ownership of the product; in both cases, title for the product is retained by the manufacturer until a buyer is located and the sales transaction is completed.

A global marketing strategy works well for products with strong, universal appeal, such as McDonald's, luxury items such as Rolex watches, and high-tech brands, such as Microsoft.

Compare the two different approaches to developing a marketing mix for an international market.

In a free trade area, there is a uniform tariff that is set for participating nations.

Modifying the control panel of a washing machine to accommodate cultures that read right to left would be considered a form of select product invention.

Demand for foreign products in Asia is declining, reducing the importance of global trade in those countries.

International direct investment can be achieved by a company acquiring an existing firm in a country where it wants to do business.

What do ISO 9000 standards set requirements for?

Which of the following is NOT considered a trade barrier to an exporter?

International direct investment involves a higher degree of risk and involvement than does foreign licensing.

The MOST common reason cited by Canadian marketers for going global is to find other markets for their products.

A major drawback to a global marketing strategy is its high cost of implementation.

The social-cultural environment of a country includes its language, education, religious attitudes, and social values.

Foreign licensing grants foreign marketers the right to distribute a firm's merchandise or use its trademark, patent, or process in a specified geographic area.

The World Trade Organization oversees GATT agreements, mediates disputes, and continues the effort to further reduce trade barriers throughout the world.

Joint ventures involve contractual agreements in which foreign companies are hired to produce the domestic firm's goods or services in the foreign market.