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FedEx Has a Slogan, "FedEx Delivers to a Changing World

Question 144

Multiple Choice

FedEx has a slogan, "FedEx Delivers to a Changing World" and has run this slogan in Canada, Brazil, China, and additional countries.This example BEST illustrates which of the following?


A) straight extension
B) product adaptation
C) promotion adaptation
D) dual adaptation

Correct Answer:

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