Question 1

Increasing the sample size will reduce the margin of error.

Accepted Answer

A) True 
 B)False

Question 2

The margin of error is dependent on the

Accepted Answer

A)  number of questions. 
B)  sample size. 
C)  question choice. 
D)  population size. 
E)  number of responses. 
A)  number of questions. 
B)  sample size. 
C)  question choice. 
D)  population size. 
E)  number of responses.

Question 3

George Gallup preferred using quota sampling.

Accepted Answer

A) True 
 B)False

Question 4

Scholars consider applied research to be on a higher level than theoretical research.

Accepted Answer

A) True 
 B)False

Question 5

What technique was introduced by Nielsen in the 1970s to improve accuracy?

Accepted Answer

A)  Meters 
B)  Portable meters 
C)  Diaries 
D)  Telephone interviews 
E)  Computer monitoring 
A)  Meters 
B)  Portable meters 
C)  Diaries 
D)  Telephone interviews 
E)  Computer monitoring

Question 6

What is a black week?

Accepted Answer

A)  A week without commercial interruptions 
B)  A week when ratings are not conducted 
C)  When the station goes off the air 
D)  A week without network programming 
E)  A week of reruns 
A)  A week without commercial interruptions 
B)  A week when ratings are not conducted 
C)  When the station goes off the air 
D)  A week without network programming 
E)  A week of reruns

Question 7

When mass media companies seek information that can be put to use,this is called

Accepted Answer

A)  theoretical research. 
B)  hypothetical research. 
C)  applied research. 
D)  profitable research. 
E)  reactive research. 
A)  theoretical research. 
B)  hypothetical research. 
C)  applied research. 
D)  profitable research. 
E)  reactive research.

Question 8

What kind of research examines how and why individuals use the mass media?

Accepted Answer

A)  Uses and gratifications studies 
B)  Effects studies 
C)  Content analysis 
D)  Process studies 
E)  Opinion surveys 
A)  Uses and gratifications studies 
B)  Effects studies 
C)  Content analysis 
D)  Process studies 
E)  Opinion surveys

Question 9

Which term describes a prototype television show that is given an on-air trial?

Accepted Answer

A)  Sweep 
B)  Pilot 
C)  Tester 
D)  Newbie 
E)  Rate-getter 
A)  Sweep 
B)  Pilot 
C)  Tester 
D)  Newbie 
E)  Rate-getter

Question 10

Why are straw polls statistically unreliable?

Accepted Answer

A)  Because respondents select themselves 
B)  Because straws are used rather than random number generators 
C)  Because they cost too much 
D)  Because they are quota samples 
E)  Because the questions may be leading 
A)  Because respondents select themselves 
B)  Because straws are used rather than random number generators 
C)  Because they cost too much 
D)  Because they are quota samples 
E)  Because the questions may be leading

Increasing the sample size will reduce the margin of error.

The margin of error is dependent on the

George Gallup preferred using quota sampling.

Scholars consider applied research to be on a higher level than theoretical research.

What technique was introduced by Nielsen in the 1970s to improve accuracy?

What is a black week?

When mass media companies seek information that can be put to use,this is called

What kind of research examines how and why individuals use the mass media?

Which term describes a prototype television show that is given an on-air trial?

Why are straw polls statistically unreliable?

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Exam 13: Media Research

Increasing the sample size will reduce the margin of error.

The margin of error is dependent on the

George Gallup preferred using quota sampling.

Scholars consider applied research to be on a higher level than theoretical research.

What technique was introduced by Nielsen in the 1970s to improve accuracy?

What is a black week?

When mass media companies seek information that can be put to use,this is called

What kind of research examines how and why individuals use the mass media?

Which term describes a prototype television show that is given an on-air trial?

Why are straw polls statistically unreliable?

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters