Exam 13: Media Research

Mass media conduct surveys to learn about their audiences and to prove their attractiveness to advertisers.

Magazines can customize their advertising and editorial content to match the interests of readers through sophisticated geodemographic audience analysis.

Baby Boomers came of age in the 1940s.

Galvanic skin checks measure audience reactions to media content.

Which of the following research methods is referred to as a "heartthrob approach"?

Uses and gratifications studies measure how the mass media is affected by mass communication.

The VALS program is a __________________ measure.

Blue Bloods are a psychographic group.

Psychographics measure variables such as age,gender,and income.

People's values remain constant throughout their lives.

? Increasing the sample size will reduce the __________________.

Nielsen Media Research is known mostly for ratings in which mass medium?

Ratings services are helpful to advertisers because they measure the viewing of commercials.

Newscast ratings go up for stations that consistently deliver graphic video.

The number of copies a newspaper or magazine puts out is its __________________.

Straw polls frequently offer highly meaningful results.

Why are surveying companies important in the mass media industry?

The process of __________________ involves viewers who use hand-held remote control units to change channels and avoid commercials.

Statisticians have found that __________________ is a magic number for many surveys.

In Canada,__________________ measures television,radio,and web audiences.