Question 1

What are the basic steps in creating a Pinterest marketing campaign?

Accepted Answer

The first step is to create a brand page

Question 2

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Accepted Answer

A)  social density 
B)  engagement 
C)  amplification 
D)  dark social 
A)  social density 
B)  engagement 
C)  amplification 
D)  dark social

Question 3

What technologies and techniques are employed in location-based mobile marketing?

Accepted Answer

There are two general types of location-

Question 4

Which of the following statements about Facebook Exchange is not true?

Accepted Answer

A)  It competes with Google Ads (formerly DoubleClick). 
B)  It allows advertisers to target ads. 
C)  It is a social search engine. 
D)  It involves cookies. 
A)  It competes with Google Ads (formerly DoubleClick). 
B)  It allows advertisers to target ads. 
C)  It is a social search engine. 
D)  It involves cookies.

Question 5

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Accepted Answer

A)  Facebook 
B)  YouTube 
C)  Pinterest 
D)  Instagram 
A)  Facebook 
B)  YouTube 
C)  Pinterest 
D)  Instagram

Question 6

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages,as well as news articles,photos,and videos?

Accepted Answer

A)  Facebook 
B)  Twitter 
C)  Pinterest 
D)  Instagram 
A)  Facebook 
B)  Twitter 
C)  Pinterest 
D)  Instagram

Question 7

Which of the following statements is not true?

Accepted Answer

A)  Google is the leading platform for mobile display ads. 
B)  Google has four of the top eight apps. 
C)  Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. 
D)  Google generates over 50% of all mobile search ad spending. 
A)  Google is the leading platform for mobile display ads. 
B)  Google has four of the top eight apps. 
C)  Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. 
D)  Google generates over 50% of all mobile search ad spending.

Question 8

Which of the following are features of both Pinterest and Twitter?

Accepted Answer

A)  tweets 
B)  hashtags 
C)  pins 
D)  Image Hover widget 
A)  tweets 
B)  hashtags 
C)  pins 
D)  Image Hover widget

Question 9

Which of the following is not a major provider of mobile display advertising?

Accepted Answer

A)  MoPub 
B)  inMobi 
C)  AdMob 
D)  Webtrends 
A)  MoPub 
B)  inMobi 
C)  AdMob 
D)  Webtrends

Question 10

All of the following are Pinterest marketing tools except:

Accepted Answer

A)  Brand pages. 
B)  Rich Pins. 
C)  Promoted Pins. 
D)  Promoted Accounts. 
A)  Brand pages. 
B)  Rich Pins. 
C)  Promoted Pins. 
D)  Promoted Accounts.

Question 11

Eddystone is an open-source standard for beacon technology.

Accepted Answer

A) True 
 B)False

Question 12

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Accepted Answer

A)  E9-1-1 
B)  Street View cars 
C)  iBeacons 
D)  BLE 
A)  E9-1-1 
B)  Street View cars 
C)  iBeacons 
D)  BLE

Question 13

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

Accepted Answer

A) True 
 B)False

Question 14

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

Accepted Answer

A) True 
 B)False

Question 15

Brand pages on Facebook typically attract more visitors than a brand's website.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following accounts for the most mobile ad spending?

Accepted Answer

A)  display ads 
B)  search engine advertising 
C)  video ads 
D)  SMS text messages 
A)  display ads 
B)  search engine advertising 
C)  video ads 
D)  SMS text messages

Question 17

What percentage of the population use a mobile device to research products online before purchasing?

Accepted Answer

A)  about 25% 
B)  about 33% 
C)  about 50% 
D)  about 75% 
A)  about 25% 
B)  about 33% 
C)  about 50% 
D)  about 75%

Question 18

Which of the following is the leading mobile retailer in the United States?

Accepted Answer

A)  Walmart 
B)  Amazon 
C)  Google 
D)  QVC 
A)  Walmart 
B)  Amazon 
C)  Google 
D)  QVC

Question 19

Which of the following allows Facebook to track user behavior on other sites?

Accepted Answer

A)  Open Graph 
B)  Like button 
C)  hashtags 
D)  Whatsapp 
A)  Open Graph 
B)  Like button 
C)  hashtags 
D)  Whatsapp

Question 20

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Accepted Answer

A)  8 
B)  10 
C)  13 
D)  16 
A)  8 
B)  10 
C)  13 
D)  16

What are the basic steps in creating a Pinterest marketing campaign?

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

What technologies and techniques are employed in location-based mobile marketing?

Which of the following statements about Facebook Exchange is not true?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages,as well as news articles,photos,and videos?

Which of the following statements is not true?

Which of the following are features of both Pinterest and Twitter?

Which of the following is not a major provider of mobile display advertising?

All of the following are Pinterest marketing tools except:

Eddystone is an open-source standard for beacon technology.

Google uses which of the following to build a global database of wireless access points and their geographic locations?

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

Brand pages on Facebook typically attract more visitors than a brand's website.

Which of the following accounts for the most mobile ad spending?

What percentage of the population use a mobile device to research products online before purchasing?

Which of the following is the leading mobile retailer in the United States?

Which of the following allows Facebook to track user behavior on other sites?

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

What are the basic steps in creating a Pinterest marketing campaign?

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

What technologies and techniques are employed in location-based mobile marketing?

Which of the following statements about Facebook Exchange is not true?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages,as well as news articles,photos,and videos?

Which of the following statements is not true?

Which of the following are features of both Pinterest and Twitter?

Which of the following is not a major provider of mobile display advertising?

All of the following are Pinterest marketing tools except:

Eddystone is an open-source standard for beacon technology.

Google uses which of the following to build a global database of wireless access points and their geographic locations?

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

Brand pages on Facebook typically attract more visitors than a brand's website.

Which of the following accounts for the most mobile ad spending?

What percentage of the population use a mobile device to research products online before purchasing?

Which of the following is the leading mobile retailer in the United States?

Which of the following allows Facebook to track user behavior on other sites?

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters