Question 1

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p

Question 2

On average,users use about ________ apps a month on their smartphone.

Accepted Answer

A)  10 
B)  15 
C)  20 
D)  50 
A)  10 
B)  15 
C)  20 
D)  50

Question 3

Pinterest's users are predominantly women.

Accepted Answer

A) True 
 B)False

Question 4

Apple's iBeacon uses which of the following technologies?

Accepted Answer

A)  BLE 
B)  NFC 
C)  E9-1-1 
D)  QR codes 
A)  BLE 
B)  NFC 
C)  E9-1-1 
D)  QR codes

Question 5

How does the multi-screen environment change the marketing funnel?

Accepted Answer

Consumer purchasing behavior changes in

Question 6

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Accepted Answer

A)  Promoted Tweet 
B)  Promoted Trend 
C)  Promoted Account 
D)  Twitter Card 
A)  Promoted Tweet 
B)  Promoted Trend 
C)  Promoted Account 
D)  Twitter Card

Question 7

Why is local mobile marketing so attractive to marketers?

Accepted Answer

Consumers who seek information about loc

Question 8

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average,users only use about 20 apps a month?

Accepted Answer

The implications for marketers are quite

Question 9

How much time a month does the average person spend using the Facebook app on mobile devices?

Accepted Answer

A)  about 3 hours 
B)  about 10 hours 
C)  about 13 hours 
D)  about 23 hours 
A)  about 3 hours 
B)  about 10 hours 
C)  about 13 hours 
D)  about 23 hours

Question 10

As discussed in the chapter-opening case,Hubble used all of the following Facebook marketing tools except:

Accepted Answer

A)  Facebook brand page. 
B)  Facebook News Feed ads 
C)  Facebook Live. 
D)  Facebook's Lookalike Audience lead generation tool. 
A)  Facebook brand page. 
B)  Facebook News Feed ads 
C)  Facebook Live. 
D)  Facebook's Lookalike Audience lead generation tool.

Question 11

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Accepted Answer

A)  social density 
B)  engagement 
C)  amplification 
D)  dark social 
A)  social density 
B)  engagement 
C)  amplification 
D)  dark social

Question 12

Which of the following is currently a small part of the online marketing universe,but is expected to triple over the next five years?

Accepted Answer

A)  desktop/laptop display advertising 
B)  location-based (local) mobile marketing 
C)  mobile marketing 
D)  social marketing on Facebook 
A)  desktop/laptop display advertising 
B)  location-based (local) mobile marketing 
C)  mobile marketing 
D)  social marketing on Facebook

Question 13

Which of the following is not true about Facebook News Feed Page Post Ads?

Accepted Answer

A)  They have a tiny tag indicating that they are sponsored. 
B)  They can be liked, shared, and commented on, just like any news feed post. 
C)  They cannot contain links. 
D)  They have social context. 
A)  They have a tiny tag indicating that they are sponsored. 
B)  They can be liked, shared, and commented on, just like any news feed post. 
C)  They cannot contain links. 
D)  They have social context.

Question 14

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

Accepted Answer

A)  Facebook 
B)  Instagram 
C)  Twitter 
D)  Pinterest 
A)  Facebook 
B)  Instagram 
C)  Twitter 
D)  Pinterest

Question 15

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Accepted Answer

A)  Disney's Playdom 
B)  W3 Innovation 
C)  Snapchat 
D)  Yelp 
A)  Disney's Playdom 
B)  W3 Innovation 
C)  Snapchat 
D)  Yelp

Question 16

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Accepted Answer

A) True 
 B)False

Question 17

By 2020,spending on social marketing will triple the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not true about mobile marketing?

Accepted Answer

A)  There is significant overlap between local and mobile marketing. 
B)  By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending. 
C)  A substantial part of mobile marketing should be counted as social marketing. 
D)  People use most of their mobile minutes while they are on the go, outside of the home. 
A)  There is significant overlap between local and mobile marketing. 
B)  By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending. 
C)  A substantial part of mobile marketing should be counted as social marketing. 
D)  People use most of their mobile minutes while they are on the go, outside of the home.

Question 19

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Accepted Answer

A)  Whatsapp 
B)  Like button 
C)  Messenger 
D)  Open Graph 
A)  Whatsapp 
B)  Like button 
C)  Messenger 
D)  Open Graph

Question 20

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Accepted Answer

A)  Amplify 
B)  FBX 
C)  DoubleClick 
D)  PTAT 
A)  Amplify 
B)  FBX 
C)  DoubleClick 
D)  PTAT

Name and describe the five steps in the social marketing process.

On average,users use about ________ apps a month on their smartphone.

Pinterest's users are predominantly women.

Apple's iBeacon uses which of the following technologies?

How does the multi-screen environment change the marketing funnel?

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Why is local mobile marketing so attractive to marketers?

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average,users only use about 20 apps a month?

How much time a month does the average person spend using the Facebook app on mobile devices?

As discussed in the chapter-opening case,Hubble used all of the following Facebook marketing tools except:

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Which of the following is currently a small part of the online marketing universe,but is expected to triple over the next five years?

Which of the following is not true about Facebook News Feed Page Post Ads?

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

By 2020,spending on social marketing will triple the amount spent on mobile marketing.

Which of the following is not true about mobile marketing?

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

Name and describe the five steps in the social marketing process.

On average,users use about ________ apps a month on their smartphone.

Pinterest's users are predominantly women.

Apple's iBeacon uses which of the following technologies?

How does the multi-screen environment change the marketing funnel?

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Why is local mobile marketing so attractive to marketers?

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average,users only use about 20 apps a month?

How much time a month does the average person spend using the Facebook app on mobile devices?

As discussed in the chapter-opening case,Hubble used all of the following Facebook marketing tools except:

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Which of the following is currently a small part of the online marketing universe,but is expected to triple over the next five years?

Which of the following is not true about Facebook News Feed Page Post Ads?

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

By 2020,spending on social marketing will triple the amount spent on mobile marketing.

Which of the following is not true about mobile marketing?

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters