Question 1

Which of the following is the first step in the social marketing process?

Accepted Answer

A)  community 
B)  amplification 
C)  fan acquisition 
D)  engagement 
A)  community 
B)  amplification 
C)  fan acquisition 
D)  engagement

Question 2

In 2018,Millennials made up almost 65% of Snapchat's monthly active U.S.users.

Accepted Answer

A) True 
 B)False

Question 3

What are some of the downsides of social marketing?

Accepted Answer

One problem is that brands lose a substa

Question 4

Which of the following is known primarily for blogs?

Accepted Answer

A)  Facebook 
B)  Tumblr 
C)  Google 
D)  Instagram 
A)  Facebook 
B)  Tumblr 
C)  Google 
D)  Instagram

Question 5

Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Accepted Answer

A)  TweetDeck 
B)  Curalate 
C)  Amplify 
D)  Webtrends 
A)  TweetDeck 
B)  Curalate 
C)  Amplify 
D)  Webtrends

Question 7

Which of the following is the most popular use for mobile devices?

Accepted Answer

A)  shopping 
B)  socializing 
C)  entertainment 
D)  performing tasks, such as finances 
A)  shopping 
B)  socializing 
C)  entertainment 
D)  performing tasks, such as finances

Question 8

Which of the following accounts for the most time people spend using a mobile device?

Accepted Answer

A)  watching video 
B)  social networks 
C)  listening to music 
D)  reading news and magazines 
A)  watching video 
B)  social networks 
C)  listening to music 
D)  reading news and magazines

Question 9

The ratio of impressions to fans is a measure of:

Accepted Answer

A)  engagement. 
B)  amplification. 
C)  community. 
D)  fan acquisition. 
A)  engagement. 
B)  amplification. 
C)  community. 
D)  fan acquisition.

Question 10

Ads that appear in a Facebook user's News Feed are called:

Accepted Answer

A)  Marketplace Ads. 
B)  Promoted Ads. 
C)  Page Post Ads. 
D)  Brand Ads. 
A)  Marketplace Ads. 
B)  Promoted Ads. 
C)  Page Post Ads. 
D)  Brand Ads.

Question 11

Name and describe five of the marketing tools available with Facebook.

Accepted Answer

Marketing tools available with Facebook

Question 12

While using apps,users spend over 90% of the time on just ________ of them.

Accepted Answer

A)  2 
B)  3 
C)  4 
D)  5 
A)  2 
B)  3 
C)  4 
D)  5

Question 13

Which of the following is not true about social marketing?

Accepted Answer

A)  More than 50% of Twitter's ad revenues are generated by desktop users. 
B)  The top seven social networks account for over 90% of all visits. 
C)  Social marketing differs markedly from traditional online marketing. 
D)  In social marketing, business cannot tightly control their brand messaging. 
A)  More than 50% of Twitter's ad revenues are generated by desktop users. 
B)  The top seven social networks account for over 90% of all visits. 
C)  Social marketing differs markedly from traditional online marketing. 
D)  In social marketing, business cannot tightly control their brand messaging.

Question 14

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group,even if these connections are forced on users?

Accepted Answer

A)  engagement 
B)  information density 
C)  social density 
D)  amplification 
A)  engagement 
B)  information density 
C)  social density 
D)  amplification

Question 15

Which of the following is another term for amplification?

Accepted Answer

A)  impressions 
B)  reach 
C)  conversation rate 
D)  conversion ratio 
A)  impressions 
B)  reach 
C)  conversation rate 
D)  conversion ratio

Question 16

About how many hours a month do online social network users spend,on average,on all social networks combined?

Accepted Answer

A)  15 
B)  20 
C)  25 
D)  30 
A)  15 
B)  20 
C)  25 
D)  30

Question 17

Which of the following is the leading location-based mobile ad format?

Accepted Answer

A)  search ads 
B)  display ads 
C)  native/social ads 
D)  video ads 
A)  search ads 
B)  display ads 
C)  native/social ads 
D)  video ads

Question 18

In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?

Accepted Answer

A)  2014 
B)  2015 
C)  2016 
D)  2017 
A)  2014 
B)  2015 
C)  2016 
D)  2017

Question 19

SMS text messaging generates most of mobile marketing spending.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?

Accepted Answer

A)  Twitter 
B)  LinkedIn 
C)  Pinterest 
D)  Snapchat 
A)  Twitter 
B)  LinkedIn 
C)  Pinterest 
D)  Snapchat

Which of the following is the first step in the social marketing process?

In 2018,Millennials made up almost 65% of Snapchat's monthly active U.S.users.

What are some of the downsides of social marketing?

Which of the following is known primarily for blogs?

Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Which of the following is the most popular use for mobile devices?

Which of the following accounts for the most time people spend using a mobile device?

The ratio of impressions to fans is a measure of:

Ads that appear in a Facebook user's News Feed are called:

Name and describe five of the marketing tools available with Facebook.

While using apps,users spend over 90% of the time on just ________ of them.

Which of the following is not true about social marketing?

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group,even if these connections are forced on users?

Which of the following is another term for amplification?

About how many hours a month do online social network users spend,on average,on all social networks combined?

Which of the following is the leading location-based mobile ad format?

In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?

SMS text messaging generates most of mobile marketing spending.

Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

Which of the following is the first step in the social marketing process?

In 2018,Millennials made up almost 65% of Snapchat's monthly active U.S.users.

What are some of the downsides of social marketing?

Which of the following is known primarily for blogs?

Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Which of the following is the most popular use for mobile devices?

Which of the following accounts for the most time people spend using a mobile device?

The ratio of impressions to fans is a measure of:

Ads that appear in a Facebook user's News Feed are called:

Name and describe five of the marketing tools available with Facebook.

While using apps,users spend over 90% of the time on just ________ of them.

Which of the following is not true about social marketing?

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group,even if these connections are forced on users?

Which of the following is another term for amplification?

About how many hours a month do online social network users spend,on average,on all social networks combined?

Which of the following is the leading location-based mobile ad format?

In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?

SMS text messaging generates most of mobile marketing spending.

Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters