Question 1

Which of the following is the most important tool in establishing a relationship with the customer?

Accepted Answer

A)  company website 
B)  company CRM system 
C)  Facebook 
D)  search engine display ads 
A)  company website 
B)  company CRM system 
C)  Facebook 
D)  search engine display ads A

Question 2

Which of the following involves getting customers to pass along a company's marketing message to friends,family,and colleagues?

Accepted Answer

A)  affiliate marketing 
B)  viral marketing 
C)  native advertising 
D)  lead generation marketing 
A)  affiliate marketing 
B)  viral marketing 
C)  native advertising 
D)  lead generation marketing B

Question 3

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Accepted Answer

A) True 
 B)False  True

Question 4

Cross-platform attribution refers to:

Accepted Answer

A)  how to assign credit to different marketing initiatives. 
B)  understanding why visitors to a website purchase a product. 
C)  understanding how impressions lead to visits. 
D)  understanding why people click on ads. 
A)  how to assign credit to different marketing initiatives. 
B)  understanding why visitors to a website purchase a product. 
C)  understanding how impressions lead to visits. 
D)  understanding why people click on ads.

Question 5

Which of the following statements about Canada's anti-spam law is not true?

Accepted Answer

A)  Canada's law is based on an opt-in model. 
B)  The law has no impact on companies located within the United States. 
C)  The first phase of the law went into effect in 2014. 
D)  The law applies to e-mail, texts, and social media messaging. 
A)  Canada's law is based on an opt-in model. 
B)  The law has no impact on companies located within the United States. 
C)  The first phase of the law went into effect in 2014. 
D)  The law applies to e-mail, texts, and social media messaging.

Question 6

A roughly equal percentage of men and women use the Internet today.

Accepted Answer

A) True 
 B)False

Question 7

Ad blockers operate in a manner similar to which of the following?

Accepted Answer

A)  anti-virus software 
B)  firewalls 
C)  Flash cookies 
D)  anonymous browsing 
A)  anti-virus software 
B)  firewalls 
C)  Flash cookies 
D)  anonymous browsing

Question 8

All of the following are among those most frequently affected by ad-blocking except:

Accepted Answer

A)  gaming sites. 
B)  newsgroup/forums. 
C)  social network sites. 
D)  online retailers. 
A)  gaming sites. 
B)  newsgroup/forums. 
C)  social network sites. 
D)  online retailers.

Question 9

Lead generation marketing firms specialize in inbound marketing.

Accepted Answer

A) True 
 B)False

Question 10

Evidence suggests that real-time customer chat increases the dollar value of transactions.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

Accepted Answer

A)  Nielsen ratings 
B)  data collected from social networks 
C)  integration of online data with offline data 
D)  clickstream data 
A)  Nielsen ratings 
B)  data collected from social networks 
C)  integration of online data with offline data 
D)  clickstream data

Question 12

What is marketing analytics software and what is it used for?

Accepted Answer

Marketing analytics software is a softwa

Question 13

View-to-cart ratio is a measure of the:

Accepted Answer

A)  percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 
B)  percentage of views that lead to an add-to-cart action. 
C)  percentage of existing customers who continue to buy on a regular basis. 
D)  percentage of shoppers who do not return within a year after their initial purchase. 
A)  percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 
B)  percentage of views that lead to an add-to-cart action. 
C)  percentage of existing customers who continue to buy on a regular basis. 
D)  percentage of shoppers who do not return within a year after their initial purchase.

Question 14

Research shows the two key factors shaping the decision to purchase online are utility and trust.

Accepted Answer

A) True 
 B)False

Question 15

Amazon's Associates program is an example of which of the following?

Accepted Answer

A)  viral marketing 
B)  local marketing 
C)  affiliate marketing 
D)  lead generation marketing 
A)  viral marketing 
B)  local marketing 
C)  affiliate marketing 
D)  lead generation marketing

Question 16

What is the approximate Internet penetration rate for individuals that have attained less than a high-school education?

Accepted Answer

A)  55% 
B)  65% 
C)  75% 
D)  85% 
A)  55% 
B)  65% 
C)  75% 
D)  85%

Question 17

In modeling online consumer behavior,the concept of "consumer skills" refers to the:

Accepted Answer

A)  education level of the consumer. 
B)  communication skills of the consumer. 
C)  knowledge consumers have about how to conduct online transactions. 
D)  product evaluation skills of the consumer. 
A)  education level of the consumer. 
B)  communication skills of the consumer. 
C)  knowledge consumers have about how to conduct online transactions. 
D)  product evaluation skills of the consumer.

Question 18

Discuss the changes that Google has made to its search algorithms to improve search results and user experience.

Accepted Answer

Google makes frequent changes to their s

Question 19

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Accepted Answer

A)  ubiquity 
B)  richness 
C)  information density 
D)  universal standards 
A)  ubiquity 
B)  richness 
C)  information density 
D)  universal standards

Question 20

Which of the following is not true about search engine advertising?

Accepted Answer

A)  Spending on search engine advertising constitutes about 44% of all online advertising spending. 
B)  The top three search engine providers supply over 95% of all online searches. 
C)  The click-through rate for search engine marketing has been fairly steady over the years. 
D)  Search engine advertising is the slowest growing type of online advertising. 
A)  Spending on search engine advertising constitutes about 44% of all online advertising spending. 
B)  The top three search engine providers supply over 95% of all online searches. 
C)  The click-through rate for search engine marketing has been fairly steady over the years. 
D)  Search engine advertising is the slowest growing type of online advertising.

Which of the following is the most important tool in establishing a relationship with the customer?

Which of the following involves getting customers to pass along a company's marketing message to friends,family,and colleagues?

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Cross-platform attribution refers to:

Which of the following statements about Canada's anti-spam law is not true?

A roughly equal percentage of men and women use the Internet today.

Ad blockers operate in a manner similar to which of the following?

All of the following are among those most frequently affected by ad-blocking except:

Lead generation marketing firms specialize in inbound marketing.

Evidence suggests that real-time customer chat increases the dollar value of transactions.

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

What is marketing analytics software and what is it used for?

View-to-cart ratio is a measure of the:

Research shows the two key factors shaping the decision to purchase online are utility and trust.

Amazon's Associates program is an example of which of the following?

What is the approximate Internet penetration rate for individuals that have attained less than a high-school education?

In modeling online consumer behavior,the concept of "consumer skills" refers to the:

Discuss the changes that Google has made to its search algorithms to improve search results and user experience.

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Which of the following is not true about search engine advertising?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing and Advertising Concepts

Which of the following is the most important tool in establishing a relationship with the customer?

Which of the following involves getting customers to pass along a company's marketing message to friends,family,and colleagues?

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Cross-platform attribution refers to:

Which of the following statements about Canada's anti-spam law is not true?

A roughly equal percentage of men and women use the Internet today.

Ad blockers operate in a manner similar to which of the following?

All of the following are among those most frequently affected by ad-blocking except:

Lead generation marketing firms specialize in inbound marketing.

Evidence suggests that real-time customer chat increases the dollar value of transactions.

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

What is marketing analytics software and what is it used for?

View-to-cart ratio is a measure of the:

Research shows the two key factors shaping the decision to purchase online are utility and trust.

Amazon's Associates program is an example of which of the following?

What is the approximate Internet penetration rate for individuals that have attained less than a high-school education?

In modeling online consumer behavior,the concept of "consumer skills" refers to the:

Discuss the changes that Google has made to its search algorithms to improve search results and user experience.

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Which of the following is not true about search engine advertising?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters