Question 1

Which of the following statements about Pinterest is not true?

Accepted Answer

A)  Pinned photos and photo boards are available to all Pinterest users. 
B)  Men are Pinterest's fastest growing demographic. 
C)  Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. 
D)  Pinterest is the only one of the major social networks that does not accept paid advertising. 
A)  Pinned photos and photo boards are available to all Pinterest users. 
B)  Men are Pinterest's fastest growing demographic. 
C)  Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. 
D)  Pinterest is the only one of the major social networks that does not accept paid advertising. D

Question 2

Your Facebook News Feed includes all of the following except:

Accepted Answer

A)  status updates. 
B)  app activity. 
C)  Likes. 
D)  Tweets. 
A)  status updates. 
B)  app activity. 
C)  Likes. 
D)  Tweets. D

Question 3

Which of the following refers to those forms of social sharing that occur off the major social networks,through alternative communication tools?

Accepted Answer

A)  social density 
B)  dark social 
C)  amplification 
D)  engagement 
A)  social density 
B)  dark social 
C)  amplification 
D)  engagement B

Question 4

How do people use their mobile devices today?

Accepted Answer

Most people believe that people use thei

Question 5

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show,commercial,or brand?

Accepted Answer

A)  Promoted Trends 
B)  Amplify 
C)  Twitter Cards 
D)  Promoted Accounts 
A)  Promoted Trends 
B)  Amplify 
C)  Twitter Cards 
D)  Promoted Accounts

Question 6

By 2020,it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

Accepted Answer

A)  $11.3 million 
B)  $113 million 
C)  $11.3 billion 
D)  $113 billion 
A)  $11.3 million 
B)  $113 million 
C)  $11.3 billion 
D)  $113 billion

Question 7

In 2018,the amount spent on local online marketing exceeded the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a technology for enabling proximity marketing?

Accepted Answer

A)  Lens Studio 
B)  NFC 
C)  BLE 
D)  QR codes 
A)  Lens Studio 
B)  NFC 
C)  BLE 
D)  QR codes

Question 9

Facebook does not sell display ads.

Accepted Answer

A) True 
 B)False

Question 10

Facebook's Search functionality includes everyone's public posts,Likes,photos,and interests,and makes them available to all users of Facebook,even those who are not friends.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are examples of dark social except:

Accepted Answer

A)  e-mail. 
B)  tweets. 
C)  SMS texts. 
D)  Snapchat. 
A)  e-mail. 
B)  tweets. 
C)  SMS texts. 
D)  Snapchat.

Question 12

Promoted Video is the source of over 50% of Twitter's ad revenue.

Accepted Answer

A) True 
 B)False

Question 13

Encouraging users to click a Like button is an example of which step in the social marketing process?

Accepted Answer

A)  fan acquisition 
B)  brand strength 
C)  community 
D)  amplification 
A)  fan acquisition 
B)  brand strength 
C)  community 
D)  amplification

Question 14

Which of the following is most similar to Pinterest?

Accepted Answer

A)  LinkedIn 
B)  Instagram 
C)  YouTube 
D)  Tumblr 
A)  LinkedIn 
B)  Instagram 
C)  YouTube 
D)  Tumblr

Question 15

All of the following were popular types of online marketing before 2007 except:

Accepted Answer

A)  e-mail. 
B)  corporate websites. 
C)  mobile marketing. 
D)  display ads. 
A)  e-mail. 
B)  corporate websites. 
C)  mobile marketing. 
D)  display ads.

Question 16

Which of the following statements about BLE is not true?

Accepted Answer

A)  Only Apple iPhones can use BLE. 
B)  BLE uses less power than traditional Bluetooth or GPS. 
C)  BLE has a two-way, push-pull communication capability. 
D)  BLE is more accurate than targeting through Wi-Fi triangulation. 
A)  Only Apple iPhones can use BLE. 
B)  BLE uses less power than traditional Bluetooth or GPS. 
C)  BLE has a two-way, push-pull communication capability. 
D)  BLE is more accurate than targeting through Wi-Fi triangulation.

Question 17

Which of the following dominates the local mobile search market?

Accepted Answer

A)  Twitter 
B)  Apple 
C)  Facebook 
D)  Google 
A)  Twitter 
B)  Apple 
C)  Facebook 
D)  Google

Question 18

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Accepted Answer

A)  QR codes 
B)  iBeacon 
C)  E9-1-1 
D)  Geo-search 
A)  QR codes 
B)  iBeacon 
C)  E9-1-1 
D)  Geo-search

Question 19

Which of the following is the second-most popular mobile marketing format?

Accepted Answer

A)  search engine advertising 
B)  display advertising 
C)  video advertising 
D)  mobile messaging 
A)  search engine advertising 
B)  display advertising 
C)  video advertising 
D)  mobile messaging

Question 20

What has changed in online marketing since 2007?

Accepted Answer

Since 2007,Facebook and other social net

Which of the following statements about Pinterest is not true?

Your Facebook News Feed includes all of the following except:

Which of the following refers to those forms of social sharing that occur off the major social networks,through alternative communication tools?

How do people use their mobile devices today?

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show,commercial,or brand?

By 2020,it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

In 2018,the amount spent on local online marketing exceeded the amount spent on mobile marketing.

Which of the following is not a technology for enabling proximity marketing?

Facebook does not sell display ads.

Facebook's Search functionality includes everyone's public posts,Likes,photos,and interests,and makes them available to all users of Facebook,even those who are not friends.

All of the following are examples of dark social except:

Promoted Video is the source of over 50% of Twitter's ad revenue.

Encouraging users to click a Like button is an example of which step in the social marketing process?

Which of the following is most similar to Pinterest?

All of the following were popular types of online marketing before 2007 except:

Which of the following statements about BLE is not true?

Which of the following dominates the local mobile search market?

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Which of the following is the second-most popular mobile marketing format?

What has changed in online marketing since 2007?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 7: Social, Mobile, and Local Marketing

Which of the following statements about Pinterest is not true?

Your Facebook News Feed includes all of the following except:

Which of the following refers to those forms of social sharing that occur off the major social networks,through alternative communication tools?

How do people use their mobile devices today?

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show,commercial,or brand?

By 2020,it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

In 2018,the amount spent on local online marketing exceeded the amount spent on mobile marketing.

Which of the following is not a technology for enabling proximity marketing?

Facebook does not sell display ads.

Facebook's Search functionality includes everyone's public posts,Likes,photos,and interests,and makes them available to all users of Facebook,even those who are not friends.

All of the following are examples of dark social except:

Promoted Video is the source of over 50% of Twitter's ad revenue.

Encouraging users to click a Like button is an example of which step in the social marketing process?

Which of the following is most similar to Pinterest?

All of the following were popular types of online marketing before 2007 except:

Which of the following statements about BLE is not true?

Which of the following dominates the local mobile search market?

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Which of the following is the second-most popular mobile marketing format?

What has changed in online marketing since 2007?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters