Question 1

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

Accepted Answer

A)  Penguin 
B)  Hummingbird 
C)  Panda 
D)  Knowledge Graph 
A)  Penguin 
B)  Hummingbird 
C)  Panda 
D)  Knowledge Graph

Question 2

Which of the following measures the percentage of times an ad is clicked?

Accepted Answer

A)  retention rate 
B)  CTR 
C)  loyalty rate 
D)  conversion rate 
A)  retention rate 
B)  CTR 
C)  loyalty rate 
D)  conversion rate

Question 3

Which of the following search engine algorithm updates targets websites that violate Google's guidelines?

Accepted Answer

A)  Panda 
B)  Penguin 
C)  Hummingbird 
D)  Fred 
A)  Panda 
B)  Penguin 
C)  Hummingbird 
D)  Fred

Question 4

Acquisition rate is a measure of the:

Accepted Answer

A)  percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 
B)  percentage of visitors who become customers. 
C)  percentage of existing customers who continue to buy on a regular basis. 
D)  percentage of shoppers who do not return within a year after their initial purchase. 
A)  percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 
B)  percentage of visitors who become customers. 
C)  percentage of existing customers who continue to buy on a regular basis. 
D)  percentage of shoppers who do not return within a year after their initial purchase.

Question 5

Which of the following statements about native advertising is not true?

Accepted Answer

A)  Native advertising's share of mobile display ad revenues exceeds 75%. 
B)  Native advertising is a new form of advertising found only online. 
C)  Native advertising is growing rapidly, especially on social networks. 
D)  Consumers look at native ads much more frequently than display ads. 
A)  Native advertising's share of mobile display ad revenues exceeds 75%. 
B)  Native advertising is a new form of advertising found only online. 
C)  Native advertising is growing rapidly, especially on social networks. 
D)  Consumers look at native ads much more frequently than display ads.

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

Which of the following measures the percentage of times an ad is clicked?

Which of the following search engine algorithm updates targets websites that violate Google's guidelines?

Acquisition rate is a measure of the:

Which of the following statements about native advertising is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing and Advertising Concepts

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

Which of the following measures the percentage of times an ad is clicked?

Which of the following search engine algorithm updates targets websites that violate Google's guidelines?

Acquisition rate is a measure of the:

Which of the following statements about native advertising is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters