Question 1

In a socially responsible firm,employees perform all of the following except:

Accepted Answer

A)  conduct business in an ethical manner. 
B)  pursue goals and policies that are in society's best interest. 
C)  guided by moral principles. 
D)  distinguish between right and wrong. 
E)  develop their own core ideologies on moral principles. 
A)  conduct business in an ethical manner. 
B)  pursue goals and policies that are in society's best interest. 
C)  guided by moral principles. 
D)  distinguish between right and wrong. 
E)  develop their own core ideologies on moral principles.

Question 2

One of the forces restraining the growth of global business and global marketing is resistance to globalization.

Accepted Answer

A) True 
 B)False

Question 3

As markets globalize,and as Japan opens its own market to more competition from overseas,more Japanese companies are likely to break from traditional organization patterns.

Accepted Answer

A) True 
 B)False

Question 4

A major disadvantage of the regional management center is its cost.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following assumptions does not belong in a list of characteristics of lean production?

Accepted Answer

A)  labor is more costly than machines 
B)  set up time can be reduced 
C)  minimize inventory to cut costs, waste 
D)  maximize backwards integration 
E)  inspection to prevent defective production 
A)  labor is more costly than machines 
B)  set up time can be reduced 
C)  minimize inventory to cut costs, waste 
D)  maximize backwards integration 
E)  inspection to prevent defective production

Question 6

Lessons that are learned from Starbucks' company's cooperation with NGOs include all of the following except:

Accepted Answer

A)  don't wait for a crisis to collaborate. 
B)  recognize that collaboration involves some compromise. 
C)  think strategically about relationships with NGOs. 
D)  appreciate the value of the NGOs dependence. 
E)  understand that building relationships with NGOs takes time. 
A)  don't wait for a crisis to collaborate. 
B)  recognize that collaboration involves some compromise. 
C)  think strategically about relationships with NGOs. 
D)  appreciate the value of the NGOs dependence. 
E)  understand that building relationships with NGOs takes time.

Question 7

Which of the following is not the way U.S.auto mass producers operate?

Accepted Answer

A)  greater labor content 
B)  less mechanization 
C)  less flexible mechanization 
D)  divide employees in discrete specialties 
E)  lack of employee teamwork 
A)  greater labor content 
B)  less mechanization 
C)  less flexible mechanization 
D)  divide employees in discrete specialties 
E)  lack of employee teamwork

Question 8

When Brazilian Carlos Ghosn was installed as chief executive,he introduced two new words into Nissan's lexicon:

Accepted Answer

A)  beliefs and values. 
B)  values and activities. 
C)  speed and commitment. 
D)  policies and speed. 
E)  activities and commitment. 
A)  beliefs and values. 
B)  values and activities. 
C)  speed and commitment. 
D)  policies and speed. 
E)  activities and commitment.

Question 9

A joke among the Japanese says that the only way to escape from the salesperson is to leave the country.Explain this statement highlighting the differences between lean producers and U.S.mass producers.

Accepted Answer

The primary difference between lean prod

Question 10

According to Prahalad and Hamel,a core competence has all of the following characteristics except:

Accepted Answer

A)  potential access to a wide variety of markets. 
B)  a significant contribution to perceived customer benefits. 
C)  it is easy for competitors to imitate. 
D)  benefits to customers. 
E)  it is difficult for competitors to imitate. 
A)  potential access to a wide variety of markets. 
B)  a significant contribution to perceived customer benefits. 
C)  it is easy for competitors to imitate. 
D)  benefits to customers. 
E)  it is difficult for competitors to imitate.

Question 11

Being socially responsible is not only the right thing to do; it can distinguish a company from its industry peers.

Accepted Answer

A) True 
 B)False

Question 12

Sony's Blu-ray DVD format has gained widespread acceptance.Sony,Sharp,Panasonic,and other Japanese manufacturers are all experiencing ________ sales of traditional electronics products.

Accepted Answer

A)  increasing 
B)  declining 
C)  improving 
D)  horizontal 
E)  vertical 
A)  increasing 
B)  declining 
C)  improving 
D)  horizontal 
E)  vertical

Question 13

A key issue in global organization is how to achieve balance between autonomy and integration.

Accepted Answer

A) True 
 B)False

Question 14

Indra Nooyi,chair and chief executive of PepsiCo,is among the corporate leaders who are not native to the headquarters country.

Accepted Answer

A) True 
 B)False

Question 15

Organizations in order to be globally successful must be viewed as portfolio of:

Accepted Answer

A)  activities. 
B)  businesses. 
C)  competencies. 
D)  products. 
E)  policies. 
A)  activities. 
B)  businesses. 
C)  competencies. 
D)  products. 
E)  policies.

Question 16

In the fast changing,competitive environment,new global realities are emerging,which includes all of the following needs except:

Accepted Answer

A)  to be cost effective. 
B)  to be customer driven. 
C)  to deliver best quality. 
D)  to deliver quickly. 
E)  to deliver success. 
A)  to be cost effective. 
B)  to be customer driven. 
C)  to deliver best quality. 
D)  to deliver quickly. 
E)  to deliver success.

Question 17

Despite the fact that Starbucks is widely admired for forward-thinking management policies,Global Exchange pressed the company to further demonstrate its commitment to social responsibility by selling Fair Trade coffee.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is the best organization structure for global marketing?

Accepted Answer

A)  international division structure 
B)  matrix 
C)  geographic structure 
D)  worldwide product division structure 
E)  There is no single "best" structure. 
A)  international division structure 
B)  matrix 
C)  geographic structure 
D)  worldwide product division structure 
E)  There is no single "best" structure.

Question 19

A CEO has to look at the entire global economy and then put the company's resources where they will capture the biggest market share of every region.

Accepted Answer

A) True 
 B)False

Question 20

There is general agreement that the matrix design is the single best organization structure for global marketing.

Accepted Answer

A) True 
 B)False

In a socially responsible firm,employees perform all of the following except:

One of the forces restraining the growth of global business and global marketing is resistance to globalization.

As markets globalize,and as Japan opens its own market to more competition from overseas,more Japanese companies are likely to break from traditional organization patterns.

A major disadvantage of the regional management center is its cost.

Which of the following assumptions does not belong in a list of characteristics of lean production?

Lessons that are learned from Starbucks' company's cooperation with NGOs include all of the following except:

Which of the following is not the way U.S.auto mass producers operate?

When Brazilian Carlos Ghosn was installed as chief executive,he introduced two new words into Nissan's lexicon:

A joke among the Japanese says that the only way to escape from the salesperson is to leave the country.Explain this statement highlighting the differences between lean producers and U.S.mass producers.

According to Prahalad and Hamel,a core competence has all of the following characteristics except:

Being socially responsible is not only the right thing to do; it can distinguish a company from its industry peers.

Sony's Blu-ray DVD format has gained widespread acceptance.Sony,Sharp,Panasonic,and other Japanese manufacturers are all experiencing ________ sales of traditional electronics products.

A key issue in global organization is how to achieve balance between autonomy and integration.

Indra Nooyi,chair and chief executive of PepsiCo,is among the corporate leaders who are not native to the headquarters country.

Organizations in order to be globally successful must be viewed as portfolio of:

In the fast changing,competitive environment,new global realities are emerging,which includes all of the following needs except:

Despite the fact that Starbucks is widely admired for forward-thinking management policies,Global Exchange pressed the company to further demonstrate its commitment to social responsibility by selling Fair Trade coffee.

Which of the following is the best organization structure for global marketing?

A CEO has to look at the entire global economy and then put the company's resources where they will capture the biggest market share of every region.

There is general agreement that the matrix design is the single best organization structure for global marketing.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Filters

Exam 17: Leadership, Organization, and Corporate Social Responsibility

In a socially responsible firm,employees perform all of the following except:

One of the forces restraining the growth of global business and global marketing is resistance to globalization.

As markets globalize,and as Japan opens its own market to more competition from overseas,more Japanese companies are likely to break from traditional organization patterns.

A major disadvantage of the regional management center is its cost.

Which of the following assumptions does not belong in a list of characteristics of lean production?

Lessons that are learned from Starbucks' company's cooperation with NGOs include all of the following except:

Which of the following is not the way U.S.auto mass producers operate?

When Brazilian Carlos Ghosn was installed as chief executive,he introduced two new words into Nissan's lexicon:

A joke among the Japanese says that the only way to escape from the salesperson is to leave the country.Explain this statement highlighting the differences between lean producers and U.S.mass producers.

According to Prahalad and Hamel,a core competence has all of the following characteristics except:

Being socially responsible is not only the right thing to do; it can distinguish a company from its industry peers.

Sony's Blu-ray DVD format has gained widespread acceptance.Sony,Sharp,Panasonic,and other Japanese manufacturers are all experiencing ________ sales of traditional electronics products.

A key issue in global organization is how to achieve balance between autonomy and integration.

Indra Nooyi,chair and chief executive of PepsiCo,is among the corporate leaders who are not native to the headquarters country.

Organizations in order to be globally successful must be viewed as portfolio of:

In the fast changing,competitive environment,new global realities are emerging,which includes all of the following needs except:

Despite the fact that Starbucks is widely admired for forward-thinking management policies,Global Exchange pressed the company to further demonstrate its commitment to social responsibility by selling Fair Trade coffee.

Which of the following is the best organization structure for global marketing?

A CEO has to look at the entire global economy and then put the company's resources where they will capture the biggest market share of every region.

There is general agreement that the matrix design is the single best organization structure for global marketing.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Filters