Question 1

A global product meets the wants and needs of a global market,including the Triad which includes the following countries:

Accepted Answer

A)  Brazil, Russia, and China. 
B)  Japan, Western Europe, and the United States. 
C)  China, the United States, and Europe. 
D)  China, India and Brazil. 
E)  Japan, China, and Western Europe. 
A)  Brazil, Russia, and China. 
B)  Japan, Western Europe, and the United States. 
C)  China, the United States, and Europe. 
D)  China, India and Brazil. 
E)  Japan, China, and Western Europe.

Question 2

Alfred Zeien,former chairman of Gillette,once noted that his company's Parker Pen unit does not have to develop a special model for Malaysia and Singapore because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol.This insight relates to which level of Maslow's hierarchy of needs?

Accepted Answer

A)  physiological 
B)  safety 
C)  social 
D)  esteem 
E)  self-actualization 
A)  physiological 
B)  safety 
C)  social 
D)  esteem 
E)  self-actualization

Question 3

Coca-Cola's distinctive contour bottle,which is sold in many countries,illustrates the point that:

Accepted Answer

A)  the packaging strategies can vary by country and region. 
B)  the packaging helps in storing large sizes in refrigerators. 
C)  the packaging strategies do not change by country and region. 
D)  the packaging appeals only to Asian consumers. 
E)  the packaging helps in brand identification. 
A)  the packaging strategies can vary by country and region. 
B)  the packaging helps in storing large sizes in refrigerators. 
C)  the packaging strategies do not change by country and region. 
D)  the packaging appeals only to Asian consumers. 
E)  the packaging helps in brand identification.

Question 4

The extension strategy where the product remains virtually unchanged but extending it in markets outside the home country is known as "adaptation strategy."

Accepted Answer

A) True 
 B)False

Question 5

Coca-Cola's latest packaging innovation is Fridge Pack,a long,slender carton that holds the equivalent of 12 cans of soda.This pack fits into the refrigerator's lower shelf and is convenient for use by global consumers.

Accepted Answer

A) True 
 B)False

Question 6

Coca-Cola has developed several branded drink products for sale only in Japan,including a noncarbonated ginseng-flavored beverage.Using this as an example,outline the differences between local brand and global brand,combination branding,communication-branding,and brand extensions.

Accepted Answer

A local product or local brand is one th

Question 7

Many American car buyers perceived Korean cars as:

Accepted Answer

A)  durable. 
B)  cheap. 
C)  reliable. 
D)  of high quality. 
E)  good investment. 
A)  durable. 
B)  cheap. 
C)  reliable. 
D)  of high quality. 
E)  good investment.

Question 8

The American Automobile Labeling Act clarifies all of the following except:

Accepted Answer

A)  country of foreign. 
B)  final assembly point. 
C)  the percentages of the major sources of every car and truck. 
D)  information about car dealer. 
E)  aesthetic style. 
A)  country of foreign. 
B)  final assembly point. 
C)  the percentages of the major sources of every car and truck. 
D)  information about car dealer. 
E)  aesthetic style.

Question 9

A global brand begins with the foundation of value.

Accepted Answer

A) True 
 B)False

Question 10

After four years of product development,Procter & Gamble recently introduced a new,improved disposable diaper.Pampers Rash Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its diapers.What kind of innovation do the new diapers represent?

Accepted Answer

A)  platform-based innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  continuous innovation 
E)  none of the above 
A)  platform-based innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  continuous innovation 
E)  none of the above

A global product meets the wants and needs of a global market,including the Triad which includes the following countries:

Coca-Cola's distinctive contour bottle,which is sold in many countries,illustrates the point that:

The extension strategy where the product remains virtually unchanged but extending it in markets outside the home country is known as "adaptation strategy."

Coca-Cola's latest packaging innovation is Fridge Pack,a long,slender carton that holds the equivalent of 12 cans of soda.This pack fits into the refrigerator's lower shelf and is convenient for use by global consumers.

Coca-Cola has developed several branded drink products for sale only in Japan,including a noncarbonated ginseng-flavored beverage.Using this as an example,outline the differences between local brand and global brand,combination branding,communication-branding,and brand extensions.

Many American car buyers perceived Korean cars as:

The American Automobile Labeling Act clarifies all of the following except:

A global brand begins with the foundation of value.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 10: Brand and Product Decisions in Global Marketing

A global product meets the wants and needs of a global market,including the Triad which includes the following countries:

Coca-Cola's distinctive contour bottle,which is sold in many countries,illustrates the point that:

The extension strategy where the product remains virtually unchanged but extending it in markets outside the home country is known as "adaptation strategy."

Coca-Cola's latest packaging innovation is Fridge Pack,a long,slender carton that holds the equivalent of 12 cans of soda.This pack fits into the refrigerator's lower shelf and is convenient for use by global consumers.

Coca-Cola has developed several branded drink products for sale only in Japan,including a noncarbonated ginseng-flavored beverage.Using this as an example,outline the differences between local brand and global brand,combination branding,communication-branding,and brand extensions.

Many American car buyers perceived Korean cars as:

The American Automobile Labeling Act clarifies all of the following except:

A global brand begins with the foundation of value.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters