Question 1

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy.

Accepted Answer

A) True 
 B)False

Question 2

IKEA,the home furnishings retailer based in Sweden,wraps itself in the Swedish flag-literally,since inside and out,their stores are decorated in the national colors of blue and yellow.This is an example of local consumer culture positioning.

Accepted Answer

A) True 
 B)False

Question 3

Based on 2011 projections,the top ten nations ranked by per capita income does not include:

Accepted Answer

A)  the United States. 
B)  Japan. 
C)  Russia. 
D)  Spain. 
E)  Italy. 
A)  the United States. 
B)  Japan. 
C)  Russia. 
D)  Spain. 
E)  Italy.

Question 4

For behavior segmentation,marketers use the 80/20 rule when assessing the consumers' usage rate,which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

Accepted Answer

A) True 
 B)False

Question 5

A global segment is referred to as "global elite" which includes:

Accepted Answer

A)  people between the ages of 12 and 19. 
B)  affluent, well-traveled persons. 
C)  graying population. 
D)  technology professionals. 
E)  persons having power. 
A)  people between the ages of 12 and 19. 
B)  affluent, well-traveled persons. 
C)  graying population. 
D)  technology professionals. 
E)  persons having power.

Question 6

Positioning refers to the act of:

Accepted Answer

A)  determining on what points on the globe to target. 
B)  ensuring a choice retail shelf location. 
C)  differentiating a brand in customer's mind. 
D)  formulating a private label strategy. 
E)  formulating a companion product. 
A)  determining on what points on the globe to target. 
B)  ensuring a choice retail shelf location. 
C)  differentiating a brand in customer's mind. 
D)  formulating a private label strategy. 
E)  formulating a companion product.

Question 7

The vast majority of India's population comprises a "bullock cart" segment whose households lack most comforts but typically owns a television.

Accepted Answer

A) True 
 B)False

Question 8

Global automakers are targeting the U.S.market with SUVs.All of the following SUVs are assembled or manufactured in the listed country except:

Accepted Answer

A)  Porsche in Germany. 
B)  Honda in Japan. 
C)  Volkswagen in Slovakia. 
D)  Kia in India. 
E)  Mercedes-Benz in the United States. 
A)  Porsche in Germany. 
B)  Honda in Japan. 
C)  Volkswagen in Slovakia. 
D)  Kia in India. 
E)  Mercedes-Benz in the United States.

Question 9

Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

Accepted Answer

A) True 
 B)False

Question 10

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE,Proctor & Gamble,Siemens,and Unilever are using to describe efforts to penetrate more deeply into emerging markets.

Accepted Answer

A) True 
 B)False

Question 11

The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting.Market segmentation represents:

Accepted Answer

A)  targeting prospective customers. 
B)  finding customers who can respond to advertisement. 
C)  promoting products and services internationally. 
D)  identifying customers who can help in promoting products. 
E)  an effort to identify and categorize customers based on common characteristics. 
A)  targeting prospective customers. 
B)  finding customers who can respond to advertisement. 
C)  promoting products and services internationally. 
D)  identifying customers who can help in promoting products. 
E)  an effort to identify and categorize customers based on common characteristics.

Question 12

What are the major differences between global,foreign,and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies.

Accepted Answer

Global consumer culture positioning (GCC

Question 13

Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:

Accepted Answer

A)  Asia is home to 500 million consumers aged 16 and younger. 
B)  India has more than half of the population younger than 25. 
C)  Consumers buying Porsche would like to be noticed. 
D)  The United States is home to 28.4 million foreign-born residents with combined income of $ 233 billion. 
E)  In EU, the number of consumers aged 16 and under is rapidly approaching consumers aged 60. 
A)  Asia is home to 500 million consumers aged 16 and younger. 
B)  India has more than half of the population younger than 25. 
C)  Consumers buying Porsche would like to be noticed. 
D)  The United States is home to 28.4 million foreign-born residents with combined income of $ 233 billion. 
E)  In EU, the number of consumers aged 16 and under is rapidly approaching consumers aged 60.

Question 14

A global segment is referred to as "global teens" which includes:

Accepted Answer

A)  people with shared interest in fashions. 
B)  affluent, well-traveled persons. 
C)  movie stars. 
D)  technology professionals. 
E)  persons having power. 
A)  people with shared interest in fashions. 
B)  affluent, well-traveled persons. 
C)  movie stars. 
D)  technology professionals. 
E)  persons having power.

Question 15

About two-thirds of world GNI is generated in the Triad countries,whereas only about 12% of the world's population is located in those countries.

Accepted Answer

A) True 
 B)False

Question 16

Despite having comparable per capita incomes,other industrialized countries are nevertheless quite small in terms of total annual income.

Accepted Answer

A) True 
 B)False

Question 17

When making a decision about market entry timing,a company's management team should understand that the first-mover always becomes the market leader.

Accepted Answer

A) True 
 B)False

Question 18

SRI International developed Values and Lifestyles (VALS).Such a consumer profile would be helpful for which type of segmentation?

Accepted Answer

A)  demographic 
B)  occupational 
C)  psychographic 
D)  behavioral 
E)  gender 
A)  demographic 
B)  occupational 
C)  psychographic 
D)  behavioral 
E)  gender

Question 19

After evaluating the identified segments,decisions have to be made whether to pursue a particular opportunity or not.Assuming the decision is made to proceed,an appropriate targeting strategy must be developed.Explain the basic categories of target marketing strategies and how they can be implemented.

Accepted Answer

The three basic categories of target mar

Question 20

Diageo PLC,V&S Vin & Spirit AB,and Seagram and other marketers know that Russians consume a great deal of vodka.This type of market segmentation can be classified as:

Accepted Answer

A)  demographic. 
B)  behavioral. 
C)  psychographic. 
D)  occupational. 
E)  benefit. 
A)  demographic. 
B)  behavioral. 
C)  psychographic. 
D)  occupational. 
E)  benefit.

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy.

IKEA,the home furnishings retailer based in Sweden,wraps itself in the Swedish flag-literally,since inside and out,their stores are decorated in the national colors of blue and yellow.This is an example of local consumer culture positioning.

Based on 2011 projections,the top ten nations ranked by per capita income does not include:

For behavior segmentation,marketers use the 80/20 rule when assessing the consumers' usage rate,which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

A global segment is referred to as "global elite" which includes:

Positioning refers to the act of:

The vast majority of India's population comprises a "bullock cart" segment whose households lack most comforts but typically owns a television.

Global automakers are targeting the U.S.market with SUVs.All of the following SUVs are assembled or manufactured in the listed country except:

Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE,Proctor & Gamble,Siemens,and Unilever are using to describe efforts to penetrate more deeply into emerging markets.

The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting.Market segmentation represents:

What are the major differences between global,foreign,and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies.

Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:

A global segment is referred to as "global teens" which includes:

About two-thirds of world GNI is generated in the Triad countries,whereas only about 12% of the world's population is located in those countries.

Despite having comparable per capita incomes,other industrialized countries are nevertheless quite small in terms of total annual income.

When making a decision about market entry timing,a company's management team should understand that the first-mover always becomes the market leader.

SRI International developed Values and Lifestyles (VALS).Such a consumer profile would be helpful for which type of segmentation?

Diageo PLC,V&S Vin & Spirit AB,and Seagram and other marketers know that Russians consume a great deal of vodka.This type of market segmentation can be classified as:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 7: Segmentation, Targeting, and Positioning

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy.

IKEA,the home furnishings retailer based in Sweden,wraps itself in the Swedish flag-literally,since inside and out,their stores are decorated in the national colors of blue and yellow.This is an example of local consumer culture positioning.

Based on 2011 projections,the top ten nations ranked by per capita income does not include:

For behavior segmentation,marketers use the 80/20 rule when assessing the consumers' usage rate,which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

A global segment is referred to as "global elite" which includes:

Positioning refers to the act of:

The vast majority of India's population comprises a "bullock cart" segment whose households lack most comforts but typically owns a television.

Global automakers are targeting the U.S.market with SUVs.All of the following SUVs are assembled or manufactured in the listed country except:

Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE,Proctor & Gamble,Siemens,and Unilever are using to describe efforts to penetrate more deeply into emerging markets.

The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting.Market segmentation represents:

What are the major differences between global,foreign,and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies.

Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:

A global segment is referred to as "global teens" which includes:

About two-thirds of world GNI is generated in the Triad countries,whereas only about 12% of the world's population is located in those countries.

Despite having comparable per capita incomes,other industrialized countries are nevertheless quite small in terms of total annual income.

When making a decision about market entry timing,a company's management team should understand that the first-mover always becomes the market leader.

SRI International developed Values and Lifestyles (VALS).Such a consumer profile would be helpful for which type of segmentation?

Diageo PLC,V&S Vin & Spirit AB,and Seagram and other marketers know that Russians consume a great deal of vodka.This type of market segmentation can be classified as:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters