Exam 4: Planning Business Messages

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Briefly define media richness,and provide at least one example each of a rich medium and a lean medium.

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Organizing messages effectively helps readers by

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Your boss has asked you to "find out everything you can about our newest competitor." Since you don't really know what she's after,the best approach is simply to limit your research to what interests you.

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Messages can be unethical simply because certain details have not been included.

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List at least three strategies to help ensure the accuracy of information you include in business messages.

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Good ________ helps readers understand and accept your message,and saves them time in the process.

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Define the "journalistic approach" and explain how it can help you craft a more effective message.

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In high-context cultures,________ media are often more effective than ________ ones.

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VoIP is a

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Which of the following is an example of a message topic?

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Inexperienced communicators tend to

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How can the journalistic approach help you include all required information in your business messages?

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No one has time to plan messages anymore,so when you need to create one it is best to simply dive right in and begin writing.

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In today's high-tech business environment,the need for managers to engage in frequent "walk-arounds" (chatting with employees to get input and answer questions)

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Briefly distinguish between the direct and indirect approaches to organizing business messages.

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When your message is complex and includes a large amount of information,

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Choosing the right medium for your message

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Infographics refers to messages that combine powerful visuals with supporting text.

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Media ________ is the ability of a medium to convey a message using more than one informational cue,facilitate feedback,and establish personal focus.

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The richest communication medium is

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