Question 1

In a SWOT analysis, which of the following is considered a threat to businesses?

Accepted Answer

A) Lack of credibility in the market 
B) Limited consumer base 
C) Lack of adequate financial resources 
D) Poor location of service outlets 
E) New entrants into the industry or market 
A) Lack of credibility in the market 
B) Limited consumer base 
C) Lack of adequate financial resources 
D) Poor location of service outlets 
E) New entrants into the industry or market

Question 2

List a few financial performance metrics that an organization commonly uses.

Accepted Answer

Some commonly used metrics to

Question 3

Paramount Electronics Inc.manufactures electronic measuring tools.The company invents a new type of multimeter, an electronic measuring instrument, and introduces the product to its current customers.Which of the following strategies does Paramount employ in this scenario?

Accepted Answer

A) Product development 
B) Market development 
C) Diversification 
D) Market penetration 
E) Product intensification 
A) Product development 
B) Market development 
C) Diversification 
D) Market penetration 
E) Product intensification

Question 4

Promotion, the fourth P of a marketing mix, is essentially used by marketers to:

Accepted Answer

A) communicate the value of their offering. 
B) create value for their offering. 
C) make their product or service readily accessible when and where the customer wants it. 
D) create value for customers' money. 
E) deliver the services associated with their offering. 
A) communicate the value of their offering. 
B) create value for their offering. 
C) make their product or service readily accessible when and where the customer wants it. 
D) create value for customers' money. 
E) deliver the services associated with their offering.

Question 5

Which of the following is a suitable course of action that Capricus Leathers should initiate?

Accepted Answer

A) It should make a heavy resource investment to rescue Tango. 
B) It should open new production facilities to fuel the growth of Tango. 
C) It should withdraw both the products and introduce a new brand in the market. 
D) It should increase the production of both the products to gain more market share. 
E) It should phase out Tango if it is not needed to complement Indigo. 
A) It should make a heavy resource investment to rescue Tango. 
B) It should open new production facilities to fuel the growth of Tango. 
C) It should withdraw both the products and introduce a new brand in the market. 
D) It should increase the production of both the products to gain more market share. 
E) It should phase out Tango if it is not needed to complement Indigo.

Question 6

Which of the following is a key difference between a market development strategy and a diversification strategy?

Accepted Answer

A) Diversification offers products in a new market, whereas market development involves offering a product in the existing market. 
B) Diversification occurs when a new product is offered in an existing market, whereas market development takes place when an existing product is offered in a new market. 
C) Diversification involves the development of a new product, whereas market development uses an existing product. 
D) Diversification involves low levels of risk, whereas market development is characterized by high levels of risk. 
E) Diversification involves offering a product in the existing market, whereas market development offers products in a new market. 
A) Diversification offers products in a new market, whereas market development involves offering a product in the existing market. 
B) Diversification occurs when a new product is offered in an existing market, whereas market development takes place when an existing product is offered in a new market. 
C) Diversification involves the development of a new product, whereas market development uses an existing product. 
D) Diversification involves low levels of risk, whereas market development is characterized by high levels of risk. 
E) Diversification involves offering a product in the existing market, whereas market development offers products in a new market.

Question 7

What is market positioning? Compare market positioning of Starbucks and Tim Horton's.

Accepted Answer

Market positioning involves the process

Question 8

In the context of the Boston Consulting Group (BCG)analysis, a firm whose offering is a star in an industry should:

Accepted Answer

A) consider resource investments to fuel rapid growth. 
B) disinvest partly from the business. 
C) stop doing business in the industry. 
D) refrain from allocating excess funds to existing services. 
E) transfer its resources to other strategic business units. 
A) consider resource investments to fuel rapid growth. 
B) disinvest partly from the business. 
C) stop doing business in the industry. 
D) refrain from allocating excess funds to existing services. 
E) transfer its resources to other strategic business units.

Question 9

Happy Puppy Inc., a manufacturer of toys, makes a wide variety of toys including board games, action figures, stuffed toys, and model airplanes.Since the market for board games is a low-growth market, the company decides to draw back its products in this market.In the context of the Boston Consulting Group (BCG)analysis, the company's offering of board games is a:

Accepted Answer

A) star. 
B) dog. 
C) cash cow. 
D) question mark. 
E) slacker. 
A) star. 
B) dog. 
C) cash cow. 
D) question mark. 
E) slacker.

Question 10

Which of the following is NOT an activity in the planning phase of a marketing plan?

Accepted Answer

A) Developing a marketing mix 
B) Setting business objectives 
C) Defining the mission 
D) Situation analysis 
E) Observe consumer behaviour. 
A) Developing a marketing mix 
B) Setting business objectives 
C) Defining the mission 
D) Situation analysis 
E) Observe consumer behaviour.

Question 11

Operational excellence is achieved mostly by producing high-quality products.

Accepted Answer

A) True 
 B)False

Question 12

Lunar Inc. and Qwerty Inc. are competitors in the production of laptops for professionals. To improve sales, the management of Lunar decides to adopt the strategy of market penetration and the management of Qwerty decides to adopt market development.
-Which of the following is Lunar Inc.most likely to do as part of its strategy?

Accepted Answer

A) It will declare discounts on its products. 
B) It will expand its operation to new countries. 
C) It will start producing laptop accessories. 
D) It will launch a series of laptops exclusively designed for children. 
E) It will roll back less successive models of laptops. 
A) It will declare discounts on its products. 
B) It will expand its operation to new countries. 
C) It will start producing laptop accessories. 
D) It will launch a series of laptops exclusively designed for children. 
E) It will roll back less successive models of laptops.

Question 13

The telecom sector in Slakavia has been growing at a fast pace in the last few years.Rex Telecom is the market leader in the Slakavian telecom market.In the context of the Boston Consulting Group (BCG)matrix, this firm is a:

Accepted Answer

A) star. 
B) cash cow. 
C) dog. 
D) question mark. 
E) neutral factor. 
A) star. 
B) cash cow. 
C) dog. 
D) question mark. 
E) neutral factor.

Question 14

Tech Niche Corp., a provider of IT services, has recorded a decrease in sales and profit over the past few months.The managers of the firm review the situation and conduct a SWOT analysis of the firm.This provides new insights into the ways to improve sales.In the context of developing a marketing plan, the organization is in the phase of:

Accepted Answer

A) Implementation. 
B) Control. 
C) Planning. 
D) Design. 
E) Initiation. 
A) Implementation. 
B) Control. 
C) Planning. 
D) Design. 
E) Initiation.

Question 15

Which of the following is the final step in the marketing planning process of an organization?

Accepted Answer

A) Performing a situational analysis of an organization 
B) Identifying the opportunities present in a market 
C) Evaluating the business objectives of an organization 
D) Evaluating the performance by using marketing metrics 
E) Implementing the marketing mix within an organization 
A) Performing a situational analysis of an organization 
B) Identifying the opportunities present in a market 
C) Evaluating the business objectives of an organization 
D) Evaluating the performance by using marketing metrics 
E) Implementing the marketing mix within an organization

Question 16

Discuss the four Ps of marketing for your favourite restaurant.

Accepted Answer

Student answer will very.The 4

Question 17

Lava Scooters Inc.manufactures electric scooters with young women as its target customers.The company manufactures vehicles that have engine displacement ranging from 50 to 100 cubic centimetres.Of late, many customers have been preferring scooters that are more powerful.To satisfy such customers, the company introduces a powerful bike that has 200-cubic centimetres engine displacement.In this scenario, Lava Scooters uses the strategy of:

Accepted Answer

A) market development. 
B) product development. 
C) market penetration. 
D) diversification. 
E) market intensification. 
A) market development. 
B) product development. 
C) market penetration. 
D) diversification. 
E) market intensification.

Question 18

Differentiate between relative market share and market growth rate.

Accepted Answer

Relative market share is a measure of a

Question 19

Which of the following observations about Indigo is likely to be true?

Accepted Answer

A) It will require heavy resource investments to survive in the market. 
B) It has the opportunity to become a star in the market. 
C) It will experience rapid growth for a few years. 
D) It has fewer chances to be profitable for the company in the near future. 
E) It has already received heavy investments to develop its market share. 
A) It will require heavy resource investments to survive in the market. 
B) It has the opportunity to become a star in the market. 
C) It will experience rapid growth for a few years. 
D) It has fewer chances to be profitable for the company in the near future. 
E) It has already received heavy investments to develop its market share.

Question 20

Explain social responsibility performance metrics and provide one example.Why is it important?

Accepted Answer

Customers, particularly Canadians, like

In a SWOT analysis, which of the following is considered a threat to businesses?

List a few financial performance metrics that an organization commonly uses.

Paramount Electronics Inc.manufactures electronic measuring tools.The company invents a new type of multimeter, an electronic measuring instrument, and introduces the product to its current customers.Which of the following strategies does Paramount employ in this scenario?

Promotion, the fourth P of a marketing mix, is essentially used by marketers to:

Which of the following is a suitable course of action that Capricus Leathers should initiate?

Which of the following is a key difference between a market development strategy and a diversification strategy?

What is market positioning? Compare market positioning of Starbucks and Tim Horton's.

In the context of the Boston Consulting Group (BCG)analysis, a firm whose offering is a star in an industry should:

Which of the following is NOT an activity in the planning phase of a marketing plan?

Operational excellence is achieved mostly by producing high-quality products.

The telecom sector in Slakavia has been growing at a fast pace in the last few years.Rex Telecom is the market leader in the Slakavian telecom market.In the context of the Boston Consulting Group (BCG)matrix, this firm is a:

Which of the following is the final step in the marketing planning process of an organization?

Discuss the four Ps of marketing for your favourite restaurant.

Differentiate between relative market share and market growth rate.

Which of the following observations about Indigo is likely to be true?

Explain social responsibility performance metrics and provide one example.Why is it important?

Overview of Marketing

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 2: Developing Marketing Strategies and a Marketing Plan

In a SWOT analysis, which of the following is considered a threat to businesses?

List a few financial performance metrics that an organization commonly uses.

Paramount Electronics Inc.manufactures electronic measuring tools.The company invents a new type of multimeter, an electronic measuring instrument, and introduces the product to its current customers.Which of the following strategies does Paramount employ in this scenario?

Promotion, the fourth P of a marketing mix, is essentially used by marketers to:

Which of the following is a suitable course of action that Capricus Leathers should initiate?

Which of the following is a key difference between a market development strategy and a diversification strategy?

What is market positioning? Compare market positioning of Starbucks and Tim Horton's.

In the context of the Boston Consulting Group (BCG)analysis, a firm whose offering is a star in an industry should:

Which of the following is NOT an activity in the planning phase of a marketing plan?

Operational excellence is achieved mostly by producing high-quality products.

The telecom sector in Slakavia has been growing at a fast pace in the last few years.Rex Telecom is the market leader in the Slakavian telecom market.In the context of the Boston Consulting Group (BCG)matrix, this firm is a:

Which of the following is the final step in the marketing planning process of an organization?

Discuss the four Ps of marketing for your favourite restaurant.

Differentiate between relative market share and market growth rate.

Which of the following observations about Indigo is likely to be true?

Explain social responsibility performance metrics and provide one example.Why is it important?

Overview of Marketing

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters