Exam 2: Developing Marketing Strategies and a Marketing Plan

In the Boston Consulting Group (BCG)portfolio analysis, a product that serves a low-growth market but has a high market share in the industry is a:

Explain target marketing and provide an example of it.

Foodstar Corp., a chain of restaurants, has outlets in the major residential areas of a town.It ensures that its outlets are well placed and easily accessible.It also maintains a strong Internet presence by updating the details of each day's menu on its website.Given this information, which of the following strategies is used by Foodstar to achieve sustainable competitive advantage?

SleakTouch Inc., a manufacturer of mobile phones, conducts market research to understand the market situation.The research suggests that its customers are mostly young people between the ages of 30 and 40.The company decides to focus its resources on this market segment.Given this information, the company's decision is a part of:

MM Manufacturing is a small-scale firm that manufactures optical cables.The firm's market share is significantly lower than most other players in the market.However, optical cable manufacturing is a high-growth market.Hence, the management of the company has decided to allocate more resources for the production of cables.According to the Boston Consulting Group (BCG)matrix, the company's offering is a:

In the context of a SWOT analysis, which of the following is considered a company's weakness?

Alchemistro Inc.is a firm that manufactures chemical detergents and associated products.The company decides to manufacture detergent products that cater to the needs of the high-income consumers.Which of the following best describes Alchemistro's decision to specifically cater to the high-income segment?

Promotion is associated with value creation.

In the context of the Boston Consulting Group (BCG)analysis, a firm whose product is a dog should:

Roltech Limited is a telecom company that operates GSM networks in six countries.Roltech's top managers identify that the company's growth has been idle for a few years and decide to take these steps to promote growth: (1)Increase the spending on advertising and intensify promotional activities.(2)Open telecom companies in more countries.(3)Introduce special tariffs to attract more customers from existing markets.Which of the following strategies have Roltech's top managers decided to adopt?

Surge Manufacturing Inc. is a firm that manufactures surgical equipment. The firm sells its products to various hospitals and health centres. The firm has adopted lean manufacturing techniques to minimize wastage in its production process. The company is known for the quality of its products and its efficient supply chain activities. -Which of the following overarching strategies are evident from the available description of Surge Manufacturing?

Product excellence occurs by having offerings with high perceived value and effective branding and positioning.

Describe the four overarching strategies that focus on aspects of a marketing mix to create and deliver value and to develop sustainable competitive advantages.

Which of the following statements is true of the market development strategy?

Which of the following is NOT correct about segmentation:

QuSoft Inc., a manufacturer of apparels, introduces bonus points for regular customers.With this offer, regular customers are entitled to faster delivery and exclusive discounts on the company's existing products.In this scenario, the strategy applied by the company is:

Which of the following refers to a division of a company that can be managed somewhat independently from other divisions of the company since it markets a specific set of products to a clearly defined group of customers?

Which of the following is the best example of applying a market development strategy?

Customer excellence focuses on:

Conduct a SWOT analysis of your university.