Question 1

Explain the features of professional blogs.

Accepted Answer

From a marketing perspective, profession

Question 2

Reacting to attitudes uncovered in sentiment analysis allows companies to counteract negative opinions, maybe influence those perceptions, and perhaps win customer loyalty.

Accepted Answer

A) True 
 B)False

Question 3

Mark joined as the marketing manager of a new IT firm. The first major objective of the firm is to gain visibility and establish its presence in the market. It also plans to recruit about 300 employees for various positions at various levels within a period of one year.
-Which of the following websites would be most useful for Mark to study market trends and actively engage with customers to identify their expectations and grievances?

Accepted Answer

A) Facebook 
B) Flickr 
C) Vine 
D) YouTube 
E) Picasa 
A) Facebook 
B) Flickr 
C) Vine 
D) YouTube 
E) Picasa

Question 4

Liveroze Inc. is an online bookstore that is to be launched soon. The store would sell all genres of books at reasonable costs. Liz, the owner of the bookstore, wishes to make the best use of social media to attract book lovers across the world. She aims to make Liveroze Inc. the best and most-preferred online bookstore.
-Which of the following websites would help Liz effectively excite her clients?

Accepted Answer

A) YouTube 
B) Facebook 
C) Flickr 
D) Picasa 
E) Twitter 
A) YouTube 
B) Facebook 
C) Flickr 
D) Picasa 
E) Twitter

Question 5

Thought-sharing sites like blogs are least likely to be effective in:

Accepted Answer

A) exciting customers. 
B) educating customers. 
C) enhancing customers' experience with the products. 
D) engaging customers. 
E) enabling customers to know about a firm's offerings. 
A) exciting customers. 
B) educating customers. 
C) enhancing customers' experience with the products. 
D) engaging customers. 
E) enabling customers to know about a firm's offerings.

Question 6

The number of virtual friends on social media is very close to number of friends most people know in person.

Accepted Answer

A) True 
 B)False

Question 7

With reference to media-sharing sites, how are photo sites used by marketers as part of their marketing promotion strategy? Provide on example.

Accepted Answer

Photo sites tend to be less popular as m

Question 8

Advertising through which of the following media is likely to be most expensive?

Accepted Answer

A) Corporate website 
B) Facebook fan page 
C) Television 
D) Google+ profile 
E) YouTube channel 
A) Corporate website 
B) Facebook fan page 
C) Television 
D) Google+ profile 
E) YouTube channel

Question 9

Which of the following is a similarity between professional blogs and personal blogs?

Accepted Answer

A) In both blogs, bloggers write their recommendations for products and services in return for remuneration from firms. 
B) Marketers have considerably less control over the content of both blogs when compared to corporate blogs. 
C) Both blogs are primarily used to excite customers with offers and deals on products and services. 
D) It is possible for firms to educate their customers about their products or services using both blogs. 
E) Both blogs have little role to play in influencing customers perception of a product or service. 
A) In both blogs, bloggers write their recommendations for products and services in return for remuneration from firms. 
B) Marketers have considerably less control over the content of both blogs when compared to corporate blogs. 
C) Both blogs are primarily used to excite customers with offers and deals on products and services. 
D) It is possible for firms to educate their customers about their products or services using both blogs. 
E) Both blogs have little role to play in influencing customers perception of a product or service.

Question 10

An event is planned to support a noble cause.The organizers of the event would like to invite volunteers to take part in the event.Which of the following platforms would be ideal to communicate this to a large number of people at short notice?

Accepted Answer

A) Personal blog 
B) Facebook 
C) YouTube 
D) Picasa 
E) Vimeo 
A) Personal blog 
B) Facebook 
C) YouTube 
D) Picasa 
E) Vimeo

Question 11

Which of the following is true of owned media?

Accepted Answer

A) They are more expensive than paid media. 
B) They are less expensive than earned media. 
C) They include TV, print, radio, or display ads used to reach mass markets. 
D) They are controlled by the advertiser. 
E) They result from word-of-mouth, buzz, or publicity. 
A) They are more expensive than paid media. 
B) They are less expensive than earned media. 
C) They include TV, print, radio, or display ads used to reach mass markets. 
D) They are controlled by the advertiser. 
E) They result from word-of-mouth, buzz, or publicity.

Question 12

Clash of Clans is a free app to download, but includes in-app purchases.This app is an example of

Accepted Answer

A) Paid application 
B) Sample application 
C) Freemium application 
D) Free application 
E) Paid application with in-app purchases 
A) Paid application 
B) Sample application 
C) Freemium application 
D) Free application 
E) Paid application with in-app purchases

Question 13

The total number of requests for a web page is called:

Accepted Answer

A) hits. 
B) page views. 
C) social reach. 
D) bounce rate. 
E) relevancy factor. 
A) hits. 
B) page views. 
C) social reach. 
D) bounce rate. 
E) relevancy factor.

Question 14

Which of the following does NOT hold true for social media marketing?

Accepted Answer

A) It is difficult to accurately target and segment markets using social networking platforms. 
B) Social media-aided platforms are an effective marketing tool for gaining mass popularity quickly. 
C) Media-sharing tools assist in leveraging social capital to build brand identity and relationships. 
D) Online platforms could act as a rapidly spreading complaint forum that can break the reputation of a brand quickly. 
E) It is more challenging to determine ROI for social media than for more traditional IMC applications. 
A) It is difficult to accurately target and segment markets using social networking platforms. 
B) Social media-aided platforms are an effective marketing tool for gaining mass popularity quickly. 
C) Media-sharing tools assist in leveraging social capital to build brand identity and relationships. 
D) Online platforms could act as a rapidly spreading complaint forum that can break the reputation of a brand quickly. 
E) It is more challenging to determine ROI for social media than for more traditional IMC applications.

Question 15

Which of the following sites would be most effective to spread the message when requesting for blood donation in case of an emergency?

Accepted Answer

A) Facebook 
B) YouTube 
C) LinkedIn 
D) Flickr 
E) Personal blogs 
A) Facebook 
B) YouTube 
C) LinkedIn 
D) Flickr 
E) Personal blogs

Question 16

Media-sharing sites are most effective for:

Accepted Answer

A) exciting customers about new products. 
B) experiencing a product and engaging customers. 
C) exciting customers with offers. 
D) educating customers about products. 
E) evaluating customers' buying behaviour. 
A) exciting customers about new products. 
B) experiencing a product and engaging customers. 
C) exciting customers with offers. 
D) educating customers about products. 
E) evaluating customers' buying behaviour.

Question 17

As part of a new promotion strategy, Patrick plans to announce a photo-posting contest.Customers are awarded points for posting the pictures of the food they order in any of the restaurants.For every 100 points the customers earn, they are treated to a free dinner for two people.Which of the following websites is Patrick likely to use as a platform for customers to upload their pictures?

Accepted Answer

A) Flickr 
B) YouTube 
C) LinkedIn 
D) Twitter 
E) Google+ 
A) Flickr 
B) YouTube 
C) LinkedIn 
D) Twitter 
E) Google+

Question 18

Which of the following is a metric used to measure individual social media effectiveness or equity?

Accepted Answer

A) Extended network 
B) Sentiment analysis 
C) Conversion rate 
D) Hits 
E) Bounce rate 
A) Extended network 
B) Sentiment analysis 
C) Conversion rate 
D) Hits 
E) Bounce rate

Question 19

What are the job opportunities in social media that a marketing graduate can look forward to in today's context?

Accepted Answer

A student who graduates with a marketing

Question 20

Which of the following is primarily aimed at helping customers assess and understand a product before buying it?

Accepted Answer

A) Exciting the customer 
B) Educating the customer 
C) Experiencing a product or service 
D) Engaging the customer 
E) Evaluating customer response 
A) Exciting the customer 
B) Educating the customer 
C) Experiencing a product or service 
D) Engaging the customer 
E) Evaluating customer response

Explain the features of professional blogs.

Reacting to attitudes uncovered in sentiment analysis allows companies to counteract negative opinions, maybe influence those perceptions, and perhaps win customer loyalty.

Thought-sharing sites like blogs are least likely to be effective in:

The number of virtual friends on social media is very close to number of friends most people know in person.

With reference to media-sharing sites, how are photo sites used by marketers as part of their marketing promotion strategy? Provide on example.

Advertising through which of the following media is likely to be most expensive?

Which of the following is a similarity between professional blogs and personal blogs?

An event is planned to support a noble cause.The organizers of the event would like to invite volunteers to take part in the event.Which of the following platforms would be ideal to communicate this to a large number of people at short notice?

Which of the following is true of owned media?

Clash of Clans is a free app to download, but includes in-app purchases.This app is an example of

The total number of requests for a web page is called:

Which of the following does NOT hold true for social media marketing?

Which of the following sites would be most effective to spread the message when requesting for blood donation in case of an emergency?

Media-sharing sites are most effective for:

Which of the following is a metric used to measure individual social media effectiveness or equity?

What are the job opportunities in social media that a marketing graduate can look forward to in today's context?

Which of the following is primarily aimed at helping customers assess and understand a product before buying it?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 16: Social and Mobile Marketing

Explain the features of professional blogs.

Reacting to attitudes uncovered in sentiment analysis allows companies to counteract negative opinions, maybe influence those perceptions, and perhaps win customer loyalty.

Thought-sharing sites like blogs are least likely to be effective in:

The number of virtual friends on social media is very close to number of friends most people know in person.

With reference to media-sharing sites, how are photo sites used by marketers as part of their marketing promotion strategy? Provide on example.

Advertising through which of the following media is likely to be most expensive?

Which of the following is a similarity between professional blogs and personal blogs?

An event is planned to support a noble cause.The organizers of the event would like to invite volunteers to take part in the event.Which of the following platforms would be ideal to communicate this to a large number of people at short notice?

Which of the following is true of owned media?

Clash of Clans is a free app to download, but includes in-app purchases.This app is an example of

The total number of requests for a web page is called:

Which of the following does NOT hold true for social media marketing?

Which of the following sites would be most effective to spread the message when requesting for blood donation in case of an emergency?

Media-sharing sites are most effective for:

Which of the following is a metric used to measure individual social media effectiveness or equity?

What are the job opportunities in social media that a marketing graduate can look forward to in today's context?

Which of the following is primarily aimed at helping customers assess and understand a product before buying it?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Global Marketing

Ethics and Socially Responsible Marketing

Filters