Exam 16: Social and Mobile Marketing

Tracking and analyzing page views, visitor counts, downloads, video plays, etc.are associated with:

Which of the following is true of personal blogs?

Which of the following would be most useful for the company to regularly update its customers on messages that it would like to convey to its customers about its products, services, promotional deals, and the success achieved by the company?

Compare and contrast social network sites, media-sharing sites, and thought-sharing sites.Provide at least one example for each.

The total number of requests for a web page is referred to as page views.

A restaurant chain has hired Patrick as its new marketing manager to implement the restaurant's new marketing strategies. The restaurant looks to expand its customer base and retain its customers in the face of competition from other restaurants. The restaurant also offers home-delivery service at additional charges. Building a strong relationship with its customers and improving sales are priorities among the objectives of the restaurant chain. -Which of the following websites would help Patrick identify and target potential customers accurately, reach out to the maximum number of people in a short time, and excite them with promotional deals and offers on the foods offered?

Being active in which of the following sites would help the firm gain visibility and find potential clients by using all the features offered by the site effectively?

Which of the following is a thought-sharing site?

Mark joined as the marketing manager of a new IT firm. The first major objective of the firm is to gain visibility and establish its presence in the market. It also plans to recruit about 300 employees for various positions at various levels within a period of one year. -Which of the following websites would be most useful for Mark to find new employees for the company?

Which of the following metrics or measures is used to determine the amount of traffic using a site?

Liveroze Inc. is an online bookstore that is to be launched soon. The store would sell all genres of books at reasonable costs. Liz, the owner of the bookstore, wishes to make the best use of social media to attract book lovers across the world. She aims to make Liveroze Inc. the best and most-preferred online bookstore. -Which of the following websites would help Liz target potential customers accurately and help her reach out to the maximum number of people in a short time?

Which of the following enables customers to scan a product in a store and instantly compare the costs of the product online to see whether a better deal is available?

Many customers download and play games such as Candy Crush on their mobile.The games are likely to satisfy ______

Which of the following websites would be the least effective choice to advertise their website and popularize it among students?

Facebook is primarily a:

Differentiate between paid, owned, and earned media.Provide at least one example for each.

Explain five primarily customers' needs that mobile applications could satisfy.Provide one example for each.

Mobile analytics are most likely to be useful in:

Extended network is a metric that helps assess social media effectiveness.

Many customers download Google Calendar application on their mobile to plan their daily activities.This application will satisfy which need of customers?