Question 1

What are the three potential global product strategies?

Accepted Answer

-Sell the same product or service in bot

Question 2

Why should marketers assess the viability of a different country's market and what four factors do they use to assess the viability of markets?

Accepted Answer

Since different countries, at their vari

Question 3

Which of the following is a measure of how much one currency is worth in relation to another?

Accepted Answer

A) HDI 
B) Exchange rate 
C) Tariff 
D) Exchange control 
E) Quota 
A) HDI 
B) Exchange rate 
C) Tariff 
D) Exchange control 
E) Quota

Question 4

Which of the following is a form of trade sanction?

Accepted Answer

A) Strategic alliance 
B) Contract manufacturing 
C) Dumping 
D) Segmentation 
E) Embargo 
A) Strategic alliance 
B) Contract manufacturing 
C) Dumping 
D) Segmentation 
E) Embargo

Question 5

Tim Horton's opened its first international store in the United States.Which entry strategy Tim Horton's is likely used?

Accepted Answer

A) Exporting 
B) Franchising 
C) Joint Venture 
D) Direct investment 
E) Strategic alliance 
A) Exporting 
B) Franchising 
C) Joint Venture 
D) Direct investment 
E) Strategic alliance

Question 6

According to Geert Hofstede, the dimension of power distance refers to:

Accepted Answer

A) the extent to which society relies on formalized procedures to address situations that arise in daily life. 
B) the perceived obligation to and dependence on groups. 
C) short-term versus long-term orientation. 
D) the extent to which dominant values are male oriented. 
E) the willingness to accept social inequality as natural. 
A) the extent to which society relies on formalized procedures to address situations that arise in daily life. 
B) the perceived obligation to and dependence on groups. 
C) short-term versus long-term orientation. 
D) the extent to which dominant values are male oriented. 
E) the willingness to accept social inequality as natural.

Question 7

A Canadian cement manufacturing firm decides to invest in China.To gain more profits the company decides to invest independently in the new market by setting up its own plants and distributing its products through its own sales force.This type of entry strategy is known as:

Accepted Answer

A) strategic alliance. 
B) exporting. 
C) joint venture. 
D) franchising. 
E) direct investment. 
A) strategic alliance. 
B) exporting. 
C) joint venture. 
D) franchising. 
E) direct investment.

Question 8

Which of the following market entry strategies requires the least financial risk but also allows for only a limited return to the firm?

Accepted Answer

A) Strategic alliance 
B) Direct investment 
C) Joint venture 
D) Exporting 
E) Franchising 
A) Strategic alliance 
B) Direct investment 
C) Joint venture 
D) Exporting 
E) Franchising

Question 9

Which of the following refers to the increased flow of goods, services, people, technology, capital, information, and ideas around the world?

Accepted Answer

A) Globalization 
B) Power distance 
C) Strategic alliance 
D) Trading bloc 
E) Cultural imperialism 
A) Globalization 
B) Power distance 
C) Strategic alliance 
D) Trading bloc 
E) Cultural imperialism

Question 10

What is purchasing power parity? Provide one example.

Accepted Answer

Purchasing power parity is a theory that

Question 11

Determining the selling price in the global market?place is an extremely difficult task.Which of the following best explains the rationale for the above statement?

Accepted Answer

A) Rules governing the competitive marketplace and factors such as quotas and antidumping laws play a significant role in many countries. 
B) The increasing literacy levels have significantly impacted the way products are being delivered and consumed in developing nations. 
C) Shorter distribution channels have complicated the value chains in most economies. 
D) Differences in language, customs, and culture also complicate marketers' ability to communicate with customers in various countries. 
E) In most countries, retailers sell below the cost of production and advertise reduced prices in advance of sales. 
A) Rules governing the competitive marketplace and factors such as quotas and antidumping laws play a significant role in many countries. 
B) The increasing literacy levels have significantly impacted the way products are being delivered and consumed in developing nations. 
C) Shorter distribution channels have complicated the value chains in most economies. 
D) Differences in language, customs, and culture also complicate marketers' ability to communicate with customers in various countries. 
E) In most countries, retailers sell below the cost of production and advertise reduced prices in advance of sales.

Question 12

A food manufacturing firm in Australia develops NutriBars, a snack that is popular in its domestic markets.The firm introduced this product in Japan as part of its globalization strategy.The product had to be transported to various small outlets across Japan to make it available to larger target markets, and this involved additional intermediaries that added cost and led to an increase in the final price of the product.These cost factors influenced the firm's:

Accepted Answer

A) global advertising strategy. 
B) global distribution strategy. 
C) global product strategy. 
D) global communication strategy. 
E) global service strategy. 
A) global advertising strategy. 
B) global distribution strategy. 
C) global product strategy. 
D) global communication strategy. 
E) global service strategy.

Question 13

A trade surplus results when a country imports more goods than it exports.

Accepted Answer

A) True 
 B)False

Question 14

Local retailers refusing to buy goods from a foreign textile firm in response to the firm's violation of labour laws is an example of a(n):

Accepted Answer

A) exchange control. 
B) boycott. 
C) tariff. 
D) duty. 
E) countertrade. 
A) exchange control. 
B) boycott. 
C) tariff. 
D) duty. 
E) countertrade.

Question 15

The policies of a country aimed at restricting trade and global marketing are called:

Accepted Answer

A) trade liberalization policies. 
B) free trade policies. 
C) protectionist policies. 
D) pricing policies. 
E) fair trade policies. 
A) trade liberalization policies. 
B) free trade policies. 
C) protectionist policies. 
D) pricing policies. 
E) fair trade policies.

Question 16

The entry strategy that offers firms complete control over their operations in a foreign country is known as:

Accepted Answer

A) franchising. 
B) joint venture. 
C) direct investment. 
D) exporting. 
E) strategic alliance. 
A) franchising. 
B) joint venture. 
C) direct investment. 
D) exporting. 
E) strategic alliance.

Question 17

Michael's Pizza, a popular pizza outlet in Europe, is entering the Indian market as part of its globalization program.The firm decides to develop unique Indian flavours to cater to consumers in India.The cultural difference between the two markets is influencing which strategy of the firm?

Accepted Answer

A) Product 
B) Pricing 
C) Communication 
D) Distribution 
E) Promotion 
A) Product 
B) Pricing 
C) Communication 
D) Distribution 
E) Promotion

Question 18

Joe really wants to buy a luxury car for himself and he can afford it.He knows that his family's perception of luxury cars is "waste of money".He ends up buying a Honda CRV, which is considered as a good utilitarian car.Which dimension of Hofstede's framework is likely to influence Joe's decision?

Accepted Answer

A) Individualism 
B) Power distance 
C) Uncertainty avoidance 
D) Masculinity 
E) Short/Long term orientation 
A) Individualism 
B) Power distance 
C) Uncertainty avoidance 
D) Masculinity 
E) Short/Long term orientation

Question 19

Which of the following statements is NOT a globalization environmental concerns.

Accepted Answer

A) Excess trash created by consumer goods packages 
B) Excessive use of natural resources and energy 
C) Hard-to-dispose of products 
D) Excessive use of energy 
E) Concerns about working conditions 
A) Excess trash created by consumer goods packages 
B) Excessive use of natural resources and energy 
C) Hard-to-dispose of products 
D) Excessive use of energy 
E) Concerns about working conditions

Question 20

A country that accepts an extended period for the success of a new product introduction is likely to score high on:

Accepted Answer

A) glocalization. 
B) power distance. 
C) uncertainty avoidance. 
D) long-term orientation. 
E) individualism. 
A) glocalization. 
B) power distance. 
C) uncertainty avoidance. 
D) long-term orientation. 
E) individualism.

What are the three potential global product strategies?

Why should marketers assess the viability of a different country's market and what four factors do they use to assess the viability of markets?

Which of the following is a measure of how much one currency is worth in relation to another?

Which of the following is a form of trade sanction?

Tim Horton's opened its first international store in the United States.Which entry strategy Tim Horton's is likely used?

According to Geert Hofstede, the dimension of power distance refers to:

A Canadian cement manufacturing firm decides to invest in China.To gain more profits the company decides to invest independently in the new market by setting up its own plants and distributing its products through its own sales force.This type of entry strategy is known as:

Which of the following market entry strategies requires the least financial risk but also allows for only a limited return to the firm?

Which of the following refers to the increased flow of goods, services, people, technology, capital, information, and ideas around the world?

What is purchasing power parity? Provide one example.

Determining the selling price in the global market?place is an extremely difficult task.Which of the following best explains the rationale for the above statement?

A trade surplus results when a country imports more goods than it exports.

Local retailers refusing to buy goods from a foreign textile firm in response to the firm's violation of labour laws is an example of a(n):

The policies of a country aimed at restricting trade and global marketing are called:

The entry strategy that offers firms complete control over their operations in a foreign country is known as:

Michael's Pizza, a popular pizza outlet in Europe, is entering the Indian market as part of its globalization program.The firm decides to develop unique Indian flavours to cater to consumers in India.The cultural difference between the two markets is influencing which strategy of the firm?

Joe really wants to buy a luxury car for himself and he can afford it.He knows that his family's perception of luxury cars is "waste of money".He ends up buying a Honda CRV, which is considered as a good utilitarian car.Which dimension of Hofstede's framework is likely to influence Joe's decision?

Which of the following statements is NOT a globalization environmental concerns.

A country that accepts an extended period for the success of a new product introduction is likely to score high on:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 17: Global Marketing

What are the three potential global product strategies?

Why should marketers assess the viability of a different country's market and what four factors do they use to assess the viability of markets?

Which of the following is a measure of how much one currency is worth in relation to another?

Which of the following is a form of trade sanction?

Tim Horton's opened its first international store in the United States.Which entry strategy Tim Horton's is likely used?

According to Geert Hofstede, the dimension of power distance refers to:

A Canadian cement manufacturing firm decides to invest in China.To gain more profits the company decides to invest independently in the new market by setting up its own plants and distributing its products through its own sales force.This type of entry strategy is known as:

Which of the following market entry strategies requires the least financial risk but also allows for only a limited return to the firm?

Which of the following refers to the increased flow of goods, services, people, technology, capital, information, and ideas around the world?

What is purchasing power parity? Provide one example.

Determining the selling price in the global market?place is an extremely difficult task.Which of the following best explains the rationale for the above statement?

A trade surplus results when a country imports more goods than it exports.

Local retailers refusing to buy goods from a foreign textile firm in response to the firm's violation of labour laws is an example of a(n):

The policies of a country aimed at restricting trade and global marketing are called:

The entry strategy that offers firms complete control over their operations in a foreign country is known as:

Michael's Pizza, a popular pizza outlet in Europe, is entering the Indian market as part of its globalization program.The firm decides to develop unique Indian flavours to cater to consumers in India.The cultural difference between the two markets is influencing which strategy of the firm?

Joe really wants to buy a luxury car for himself and he can afford it.He knows that his family's perception of luxury cars is "waste of money".He ends up buying a Honda CRV, which is considered as a good utilitarian car.Which dimension of Hofstede's framework is likely to influence Joe's decision?

Which of the following statements is NOT a globalization environmental concerns.

A country that accepts an extended period for the success of a new product introduction is likely to score high on:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Ethics and Socially Responsible Marketing

Filters