Exam 17: Global Marketing

Which of the following approaches involves producing goods in one country and selling them in another?

Indirect exporting offers greater profits to the exporting firm, as it carries the least risk.

A form of trade sanction that prohibits trading with a certain country or trading in specific goods by the signatory countries is called a(n):

What are trade sanctions? Provide one example.

Why is global STP more complicated than domestic STP?

Firms engaging in franchising have limited control over the market operations in the foreign country.

The Republic of Rhodia recently tested a deadly nuclear missile despite international opposition.Consequently, some of the nations in business alliance with Rhodia imposed a ban on all goods imported from Rhodia.Which of the following exemplifies the above scenario?

Which of the following refers to the belief that one's own social behaviours and beliefs are superior to that of other nations?

Firms must adjust their products and services to meet the needs of national target market(s), but must not alter their marketing mix to serve the needs of global markets.

Which of the following is intended to make imported goods more expensive in order to protect a country's domestic industry from foreign competition?

Costa Rica and the Dominican Republic are members of:

An American pharmaceutical enters into an agreement with an Indian biotechnology company.The medicines are to be sold in the Indian market.The agreement explicitly states that only the American firm is entitled to maintain the technology and provide know-how regarding technology use and repair.This is an example of:

Define the term "infrastructure" and explain why it is an important consideration for global companies.Provide some examples.

A joint venture differs from direct investment in that direct investment:

Globalization has created economics of scale for global companies.

Smaller local firms can often exhibit greater flexibility in their pricing to hold on to market share.

Lanco Inc., located in Canada, bought the Australian mining company Griffin Coal and now runs a 100-percent owned mining entity in Australia.This venture has allowed Lanco complete control over the local market.This strategy is an example of:

Zest manufactures tomato sauce and is located in Venezuela. The company is trying to enter a new market and, to assess it, Zest is evaluating the market's size and population growth rate. After completing the analysis, Zest decides to invest in the market by partnering with a local firm. Zest provides the firm with resources and technology. While developing their marketing strategy, the two firms decide to change the flavour of the tomato sauce to suit the taste of local consumers. -The type of entry strategy used by Zest is:

Which of the following is an example of direct exporting?

Some criticize that when U.S.firms enter foreign markets, the U.S.products and services overwhelm the local culture.This is an example of cultural imperialism.