Question 1

During which stage of the market or site screening process do managers normally want to visit locations?

Accepted Answer

A)  identification of basic appeal of a product 
B)  measurement of market or site potential 
C)  assessment of the national business environment 
D)  selection of the market or site 
A)  identification of basic appeal of a product 
B)  measurement of market or site potential 
C)  assessment of the national business environment 
D)  selection of the market or site

Question 2

Scenario: Chong's Analysis of International Markets
John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets.
-Which step of the market-screening process involves determining the income elasticity of the Zulu doll?

Accepted Answer

A)  select the market or site 
B)  assessment of the national business environment 
C)  identification of the basic appeal for markets 
D)  measure market or site potential 
A)  select the market or site 
B)  assessment of the national business environment 
C)  identification of the basic appeal for markets 
D)  measure market or site potential

Question 3

Scenario: Indy Bats LLC
Indy Bats LLC is looking for new markets for its products. Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies.
-To estimate an emerging market's openness,Matt could analyze its ________.

Accepted Answer

A)  market receptivity 
B)  differentiation strategy 
C)  commercial infrastructure 
D)  country risk 
A)  market receptivity 
B)  differentiation strategy 
C)  commercial infrastructure 
D)  country risk

Question 4

When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.

Accepted Answer

A)  growth in gross domestic product 
B)  percentage of a market's population in the middle class 
C)  gross domestic product at purchasing power parity 
D)  amount of energy the total population produces 
A)  growth in gross domestic product 
B)  percentage of a market's population in the middle class 
C)  gross domestic product at purchasing power parity 
D)  amount of energy the total population produces

Question 5

Focus group interviews tend to work best when moderators are natives of the countries where the interviews are held.

Accepted Answer

A) True 
 B)False

Question 6

________ is relatively inexpensive because it has already been collected,analyzed,and summarized by another party.

Accepted Answer

A)  Primary data 
B)  Secondary data 
C)  Raw data 
D)  Transaction data 
A)  Primary data 
B)  Secondary data 
C)  Raw data 
D)  Transaction data

Question 7

What types of information are found in a typical industry analysis? How can companies use this information?

Accepted Answer

The information needed to estimate the m

Question 8

Which of the following is a source of secondary data for conducting international market research?

Accepted Answer

A)  surveys 
B)  interviews 
C)  focus groups 
D)  trade associations 
A)  surveys 
B)  interviews 
C)  focus groups 
D)  trade associations

Question 9

Trade missions are advantageous to small businesses as they are the most inexpensive method of getting introduced to important business contacts.

Accepted Answer

A) True 
 B)False

Question 10

When developing a market-potential indicator for an emerging market,the ________ factor attempts to assess channels of distribution and communication.

Accepted Answer

A)  market size 
B)  market intensity 
C)  commercial infrastructure 
D)  economic freedom 
A)  market size 
B)  market intensity 
C)  commercial infrastructure 
D)  economic freedom

Question 11

Which of the following is a characteristic of foreign direct investment?

Accepted Answer

A)  relatively low financial investment 
B)  low exposure to political risk 
C)  high profit potential 
D)  simple management 
A)  relatively low financial investment 
B)  low exposure to political risk 
C)  high profit potential 
D)  simple management

Question 12

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.

Accepted Answer

A)  focus group 
B)  literature review 
C)  consumer panel 
D)  brainstorming session 
A)  focus group 
B)  literature review 
C)  consumer panel 
D)  brainstorming session

Question 13

Countries differ significantly in their cultures,politics,laws,and economies.International managers must work to understand these differences and to incorporate their understanding into market- and site-selection decisions.Which of the following steps of the market screening process involves an evaluation of the government bureaucracy?

Accepted Answer

A)  identification of basic appeal of a market 
B)  assessment of the national business environment 
C)  measurement of market or site potential 
D)  selection of the market or site 
A)  identification of basic appeal of a market 
B)  assessment of the national business environment 
C)  measurement of market or site potential 
D)  selection of the market or site

Question 14

A product for which demand increases more relative to an increase in income has an income-elasticity coefficient less than 1.

Accepted Answer

A) True 
 B)False

Question 15

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called secondary market research.

Accepted Answer

A) True 
 B)False

Question 16

An ongoing process of gathering,analyzing,and dispensing information for tactical or strategic purposes is called ________.

Accepted Answer

A)  data harvesting 
B)  peer production 
C)  survey research 
D)  environmental scanning 
A)  data harvesting 
B)  peer production 
C)  survey research 
D)  environmental scanning

Question 17

Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.

Accepted Answer

Political and legal forces also influenc

Question 18

What is primary market research? Describe any four primary market research methods.

Accepted Answer

Although secondary information is very u

Question 19

Government regulations can quickly eliminate a market or site from further consideration.

Accepted Answer

A) True 
 B)False

Question 20

It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group.

Accepted Answer

A)  collectivist 
B)  masculine 
C)  low uncertainty avoidance 
D)  long term oriented 
A)  collectivist 
B)  masculine 
C)  low uncertainty avoidance 
D)  long term oriented

During which stage of the market or site screening process do managers normally want to visit locations?

When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.

Focus group interviews tend to work best when moderators are natives of the countries where the interviews are held.

________ is relatively inexpensive because it has already been collected,analyzed,and summarized by another party.

What types of information are found in a typical industry analysis? How can companies use this information?

Which of the following is a source of secondary data for conducting international market research?

Trade missions are advantageous to small businesses as they are the most inexpensive method of getting introduced to important business contacts.

When developing a market-potential indicator for an emerging market,the ________ factor attempts to assess channels of distribution and communication.

Which of the following is a characteristic of foreign direct investment?

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.

A product for which demand increases more relative to an increase in income has an income-elasticity coefficient less than 1.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called secondary market research.

An ongoing process of gathering,analyzing,and dispensing information for tactical or strategic purposes is called ________.

Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.

What is primary market research? Describe any four primary market research methods.

Government regulations can quickly eliminate a market or site from further consideration.

It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees

Filters

Exam 12: Analyzing International Opportunities

During which stage of the market or site screening process do managers normally want to visit locations?

When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.

Focus group interviews tend to work best when moderators are natives of the countries where the interviews are held.

________ is relatively inexpensive because it has already been collected,analyzed,and summarized by another party.

What types of information are found in a typical industry analysis? How can companies use this information?

Which of the following is a source of secondary data for conducting international market research?

Trade missions are advantageous to small businesses as they are the most inexpensive method of getting introduced to important business contacts.

When developing a market-potential indicator for an emerging market,the ________ factor attempts to assess channels of distribution and communication.

Which of the following is a characteristic of foreign direct investment?

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.

A product for which demand increases more relative to an increase in income has an income-elasticity coefficient less than 1.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called secondary market research.

An ongoing process of gathering,analyzing,and dispensing information for tactical or strategic purposes is called ________.

Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.

What is primary market research? Describe any four primary market research methods.

Government regulations can quickly eliminate a market or site from further consideration.

It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees

Filters