Countries Differ Significantly in Their Cultures,politics,laws,and Economies

Countries differ significantly in their cultures,politics,laws,and economies.International managers must work to understand these differences and to incorporate their understanding into market- and site-selection decisions.Which of the following steps of the market screening process involves an evaluation of the government bureaucracy?

A) identification of basic appeal of a market
B) assessment of the national business environment
C) measurement of market or site potential
D) selection of the market or site

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