Exam 12: Analyzing International Opportunities

Discuss the importance of field trips in last stage of the market-screening process.How do trade shows and trade missions help companies conducting primary international research?

Which of the following steps of the market screening process involves examining the cost of transporting goods?

Interviews and focus groups are two main sources of secondary data that help managers make informed decisions.

The key element of political risk of greatest concern for global companies is ________.

When creating a market-potential indicator for an emerging market,________ is estimated by determining a nation's volume of international trade as a percentage of GDP.

The process of collecting and analyzing original data and applying the results to current research needs is called ________.

Industry data cannot indicate how individuals feel about a company or its products.

The single greatest disadvantage of survey research is that it provides access to only a small amount of data in a single sweep.

Which of the following is a characteristic of exporting?

Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts,opinions,or attitudes is called a ________.

Governments bar international companies from entering economic sectors like energy exploration for security reasons.

Small and medium-sized companies often find trade missions very appealing because ________.

Which of the following is most likely to be caused by poor fiscal and monetary policies of a nation's central bank?

Companies that require particular resources to carry out local business activities must be sure they are available.

A type of risk faced by businesses that decisions made by the government,events,or conditions will significantly affect the profitability of a business is known as ________.

The single greatest advantage of ________ is the ability to collect vast amounts of data in a single sweep.

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. -If Susan wants to obtain information in the least expensive way,she should use ________.

What are the factors managers consider when analyzing industrialized markets? Discuss why the comparability of data is a major challenge while conducting international research.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

Scenario: Chong's Analysis of International Markets John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets. -When screening a potential market,which of the following would you advise John to do first?