Exam 12: Analyzing International Opportunities

________ cannot indicate how individuals feel about a company or its product.

A typical industry analysis does not include the ________.

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. -Which of the following would be the least expensive method in terms of both time and money,for conducting a market research in Country C?

Companies usually modify or adapt elements of their marketing plan to be used in different markets in which they sell their products.

________ is the most common form of international business activity.

Products made in emerging countries tend to be evaluated more positively than those from relatively more developed countries.

Explain why the availability of data is a challenge when conducting international research.How do interviews and focus groups help in the availability of data?

Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products?

The annual income considered below the poverty line in one country is the annual income of a middle-class family in another country.Which of the following difficulties associated with conducting international market research does this scenario illustrate?

The sensitivity of demand for a product relative to changes in income is called ________.

What is country image? Explain how it affects the screening process using examples.

The first step in the screening process for potential markets and sites is to ________.

Assessing potential in emerging markets by ranking locations using market-potential indicators is useful only for companies involved in exporting.

Which of the following is not one of the three steps in increasing market share,revenue,and profits?

When creating a market-potential indicator for an emerging market,an estimate of the wealth or buying power of a market can be formed by examining the ________.

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. -Which of the following methods would be most appropriate for conducting primary market research in Country A?

An exhibition at which members of an industry showcase their latest products,study activities of rivals,and examine recent trends and opportunities is called a(n)________.

Which of the following is an income-elastic product?

Scenario: Chong's Analysis of International Markets John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets. -Which of the following stages of the market-screening process would require John to visit a potential market personally?

Discuss the importance of cultural factors when assessing a national business environment,and explain why cultural differences between markets create difficulties when conducting international research.