Exam 12: Analyzing International Opportunities

Secondary research is generally ________ than primary research because the data has already been collected, analyzed, and summarized by another party.

The first step in the screening process for potential markets and sites is to ________.

Companies go international only to increase sales.

During which stage of the market/site screening process do managers normally want to visit locations?

Which of the following refers to management of the physical flow of products from point of origin as raw materials to end users as finished products?

To provide a continuous flow of information into the production process, more and more companies are locating research and development facilities near their production sites abroad.

An income elasticity coefficient greater than 1.0 conveys an income-inelastic product, or one for which demand increases less relative to an increase in income.

Scenario: Indy Bats, LLC Indy Bats, LLC is looking for new markets. Matt Johnson has been appointed head of a special task force that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies. -To get a measure of an emerging market's openness, Matt could analyze its ________.

Scenario: Rookie Chong John Chong is a rookie in global business, but wants to sell his product, Zulu doll, in every corner of the world. He wants to examine every potential market but wants to keep the costs low. John has asked you to explain a few things about analyzing international markets. -The income elasticity of Zulu doll is determined in which step of the screening process?