Exam 12: Analyzing International Opportunities

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

The three main difficulties associated with conducting international market research are: availability of data, comparability of data, and ________.

Regulations that can eliminate a market or site from further consideration include strict environmental regulations and requirements that companies divulge proprietary information.

When creating a market-potential indicator for an emerging market, an estimate of the wealth or buying power of a nation can be found by examining ________.

When creating a market-potential indicator for an emerging market, market consumption capacity is often estimated from the percentage of a market's population in the upper class, thereby concentrating on the core of an economy's buying power.

If a company cannot estimate the future political environment with a fair degree of accuracy, political risk is ________.

Fiscal and monetary policies of a nation are evaluated in which step of the market/site screening process?

Restrictions on profit repatriation can force companies to either hold cash in the host country or to reinvest it in new projects there.

Which of these is NOT a variable commonly included in market-potential analysis of an emerging market?

An exhibition at which members of an industry showcase their latest products, study activities of rivals, and examine recent trends and opportunities is called a(n) ________.

Companies considering entry into emerging markets often face special problems related to a lack of information.

Briefly explain the main difficulties associated with conducting international market research.

All of these are true about country image EXCEPT that ________.

A trade show is an independent trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

An income elasticity coefficient greater than 1.0 conveys an ________ product.

The first step in screening potential markets is to assess the national business environment.

Discuss the issues that managers should consider when entering new markets over the Internet.

In countries with high illiteracy rates, a ________ should not be used to collect information.

Quality of workforce, materials, and infrastructure is analyzed in which step of the screening process for potential markets and sites?

Greater uncertainty in currency values likely reduces ________ in capital markets.