Exam 12: Analyzing International Opportunities

Define secondary market research and briefly discuss any three secondary data sources.

Assessing how country image affects the decision to enter a particular market is part of the ________ stage of the screening process for potential markets and sites.

Traditionally, companies enter the international business arena by choosing to enter familiar nearby countries first.

Identify each of the four steps of the screening process for potential markets and sites.

Research in which people record in personal diaries information on their attitudes, behaviors, or purchasing habits is called a ________.

Companies can seldom create one marketing plan for every market in which they sell their products.

Developing a market-potential indicator for an emerging market is useful to companies considering ________ .

Scenario: Rookie Chong John Chong is a rookie in global business, but wants to sell his product, Zulu doll, in every corner of the world. He wants to examine every potential market but wants to keep the costs low. John has asked you to explain a few things about analyzing international markets. -In which step would you ask John to actually visit the country personally?

A product's income elasticity is determined in which of these steps of the market/site screening process?

Assessing the national business environment is the ________ step in the screening process for potential markets and sites.

Companies go international either to ________ or to ________.

What is country image? Explain how it affects the screening process using examples.

One advantage of written surveys is that they can be effectively conducted in countries with high rates of illiteracy.

International field trips represent an opportunity to ________.

Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts, opinions, or attitudes is called a ________.

Collection and analysis of information used to assist managers in making informed decisions is known as ________.

A government's attitude toward trade and investment is reflected in the quantity and types of restrictions it places on imports, exports, and investment in its country.

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. -Susan should have good success collecting information in Country C using ________.

What factors should be evaluated in assessing the overall national business environment?

Cultural elements can influence what kinds of products are sold and how they are sold.