Exam 12: Analyzing International Opportunities

Which of these is the final step in the screening process for potential markets and sites?

A(n) ________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

When substantial product modifications are needed for cultural reasons, a company might choose to establish production facilities in the target market itself.

When creating a market-potential indicator for an emerging market, ________ reflects the fact that although overall size of the market is important, so too is the rate of growth.

________ refers to management of the physical flow of products from point of origin as raw materials to end users as finished products.

A coefficient of ________ conveys an income-elastic product.

The sensitivity of demand for a product relative to changes in income is called ________.

Scenario: Indy Bats, LLC Indy Bats, LLC is looking for new markets. Matt Johnson has been appointed head of a special task force that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies. -For several emerging markets, Matt has collected data on the number of telephones, TVs, and fax machines per capita, and population per retail outlet, which helps determine ________.

Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.

When creating a market-potential indicator for an emerging market, we can estimate ________ by determining a nation's volume of international trade as a percent of GDP.

When creating a market-potential indicator for an emerging market, ________ estimates the wealth or buying power of a market from the expenditures of both individuals and businesses.

The process of collecting and analyzing original data and applying the results to current research needs is called ________.

Managers usually prefer to take a reactive rather than a proactive stance toward political risk.

An ongoing process of gathering, analyzing, and dispensing information for tactical or strategic purposes is called ________.

The first step in identifying potential markets is to assess the basic demand for a product.

Secondary data is ________ because it has already been collected, analyzed, and summarized by another party.

When creating a market-potential indicator for an emerging market, the ________ variable reflects the fact that although overall size of the market is important, so too is its rate of growth.

The practice of relocating production to countries where workers' wages are lower than they are in the home country is most common among makers of labor-intensive products.

Assessing how culture affects the national business environment is part of the ________ stage of the screening process for potential markets and sites.

Political risk increases when a firm cannot predict the future political environment with a fair degree of accuracy.