Exam 12: Analyzing International Opportunities

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitude about a company or its products is called a ________.

Market research is the collection and analysis of information used to assist managers in making informed decisions.

If the income-elasticity coefficient for coffee is 0.5, the demand for coffee will ________.

Locating production facilities within regional markets (such as the European Union) is popular because producing in one of a region's countries provides duty-free access to every consumer in the trade bloc.

What is income elasticity? Explain how this concept can be used to measure market potential. If you like, supply an example using a hypothetical product.

Which of these typically lowers investor confidence and forces international companies to scale back or cancel proposed investments?

Selecting the market or site would take place in the ________ stage of the screening process for potential market and sites.

The ________ for a product is calculated by dividing a percentage change in the quantity of a product demanded by a percentage change in income.

During the ________ stage of the screening process for potential markets and sites, basic appeal for the product or service is identified.

Assessing the potential threat from substitute products takes place in which stage of the screening process for potential markets and sites?

The Internet can be especially useful in seeking information about potential production sites.

Logistics refers to the management of the physical flow of products from point of origin as raw materials to end users as finished products.

________ is the collection and analysis of information in order to assist managers in making informed decisions.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called primary market research.

Scenario: Rookie Chong John Chong is a rookie in global business, but wants to sell his product, Zulu doll, in every corner of the world. He wants to examine every potential market but wants to keep the costs low. John has asked you to explain a few things about analyzing international markets. -When screening a potential market, which of these would you ask John to do first?

Scenario: Indy Bats, LLC Indy Bats, LLC is looking for new markets. Matt Johnson has been appointed head of a special task force that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies. -To get a rough estimate of the overall size of an emerging market's economy, Matt should examine the nation's ________.

The single greatest disadvantage of survey research is that it provides access to only a small amount of data in a single sweep.

Products made in ________ countries tend to be evaluated more positively than products made in ________ countries.

________ provides a snapshot of the size of a market at any point in time.

Government regulations can ________.