Exam 2: Cross-Cultrual Busines

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When speaking of culture, people tend to ignore the concept of the nation-state.

(True/False)
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The first step in analyzing a nation's potential for international business activity is to examine its religion.

(True/False)
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The concept of nuclear family that prevails in much of Europe includes grandparents, uncles, aunts, and cousins.

(True/False)
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Wearing blue jeans and playing golf are both ________.

(Short Answer)
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Arab culture considers the left hand the "________" hand.

(Multiple Choice)
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Hinduism was the first religion to preach belief in a single God.

(True/False)
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Scenario: BetsyPurses.com Betsy Franklin, a young entrepreneur from Philadelphia, started her hand-crocheted purse business seven years ago. Betsy's business has since thrived and employs 150 people. Most of Betsy's business is within the United States with an occasional international order. But Betsy now wants to make a concerted effort to grow international sales, and is designing her Web site to attract more customers located abroad. Betsy is meeting with Bob Rufus, a Web site designer, for help with the project. -Betsy is contemplating translating her company's Web site into several different languages for various national markets. What should Bob advise Betsy to do?

(Multiple Choice)
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Because ________ share a common language and tend to share purchasing behaviors related to religious beliefs, marketing to ________ subcultures can sometimes be accomplished with a single marketing campaign.

(Multiple Choice)
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Scenario: BetsyPurses.com Betsy Franklin, a young entrepreneur from Philadelphia, started her hand-crocheted purse business seven years ago. Betsy's business has since thrived and employs 150 people. Most of Betsy's business is within the United States with an occasional international order. But Betsy now wants to make a concerted effort to grow international sales, and is designing her Web site to attract more customers located abroad. Betsy is meeting with Bob Rufus, a Web site designer, for help with the project. -Betsy believes her success rests on her careful listening and responding to customers' needs. To ensure that her customers abroad can provide feedback easily, Betsy should ________.

(Multiple Choice)
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Gestures, material objects, traditions, and concepts that represent a culture's way of life are called ________.

(Short Answer)
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Which of the following refers to the process whereby cultural traits spread from one culture to another?

(Multiple Choice)
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A subculture will, by definition, share the same language, lifestyle, values, and attitudes as the dominant culture.

(True/False)
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Identify the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business.

(Essay)
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What a culture considers to be in "good taste" in the arts, the imagery evoked by certain expressions and the symbolism of certain colors is called ________.

(Multiple Choice)
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All of the following are true EXCEPT ________.

(Multiple Choice)
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All of the following are dimensions developed by Hofstede for examining cultures EXCEPT ________.

(Multiple Choice)
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The part of culture considered "good taste" in the arts is called ________.

(Short Answer)
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The native languages of England and Germany are each dialects of Gaelic.

(True/False)
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The Hofstede dimension that captures the extent to which a culture emphasizes the individual versus the group is ________.

(Multiple Choice)
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Hong Kong, South Korea, Singapore, and Taiwan have experienced rapid economic development despite their poor education systems.

(True/False)
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