Scenario: BetsyPurses.com Betsy Franklin, a Young Entrepreneur from Philadelphia, Started Her Hand-Crocheted

Scenario: BetsyPurses.com
Betsy Franklin, a young entrepreneur from Philadelphia, started her hand-crocheted purse business seven years ago. Betsy's business has since thrived and employs 150 people. Most of Betsy's business is within the United States with an occasional international order. But Betsy now wants to make a concerted effort to grow international sales, and is designing her Web site to attract more customers located abroad. Betsy is meeting with Bob Rufus, a Web site designer, for help with the project.
-Betsy believes her success rests on her careful listening and responding to customers' needs. To ensure that her customers abroad can provide feedback easily, Betsy should ________.

A) set a fixed time for customers to call, such as from 3 to 5 p.m., Eastern Standard Time
B) switch to the 12-hour clock commonly used outside the United States
C) learn what prospective customers seek to accomplish on her Web site
D) ignore issues related to time since her customers will be familiar with the U.S. system

Correct Answer:

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