Exam 2: Cross-Cultrual Busines

A ________ is considered a cultural trait.

Scenario: Ian Richards, International Executive Ian Richards is vice president of new business development for a British-based Internet company. He will soon attend an international symposium on global Internet marketing in Brazil where he will meet people from around the world. -When Ian attends a luncheon with several Arab delegates he does not know, he should ________.

________ is(are) the set of values, beliefs, rules, and institutions held by a specific group of people.

Hofstede's five dimensions of culture are ________, ________, ________, ________, and ________.

According to Hofstede, which of the following describes the degree of inequality between people in different occupations?

The process of ranking people into social layers or classes is called ________.

The world's second largest religion is ________.

When Russian politicians complain about the Snickerization of their culture, they are complaining about which of these?

All the technology used in a culture to manufacture goods and provide services is called its ________.

Which of the following countries is particularly vigilant in the preservation of its culture?

The Kluckhohn-Strodtbeck framework compares cultures along each of the following dimensions EXCEPT ________.

Scenario: BetsyPurses.com Betsy Franklin, a young entrepreneur from Philadelphia, started her hand-crocheted purse business seven years ago. Betsy's business has since thrived and employs 150 people. Most of Betsy's business is within the United States with an occasional international order. But Betsy now wants to make a concerted effort to grow international sales, and is designing her Web site to attract more customers located abroad. Betsy is meeting with Bob Rufus, a Web site designer, for help with the project. -In choosing colors that comprise the background of the Web site, Betsy should ________.

________ refers to the replacement of one culture's traditions, folk heroes, and artifacts with substitutes from another.

Only the imagery evoked by certain colors, and the symbolism of expressions is known as a culture's physical environment.

Linguistically different segments of a population are often culturally, socially, and politically ________.

The importance of aesthetics is not as great when going international using the Internet.

Wearing blue jeans and playing golf are both folk customs across the globe.

Scenario: Global Trading, Inc. Global Trading, Inc. (GTI) is a company that manufactures and markets in over 40 countries and has 75,000 employees. GTI is concerned about understanding and managing not only its employees abroad, but also its suppliers and customers. Jamie, a consultant with Diversity Training International, is supervising a cross-cultural project for GTI and proposes using the Hofstede framework for analyzing cultures. Executives with GTI are interested in the framework, but have many questions. -One manager indicates that her subsidiary experiences high turnover, people follow few rules in regulating their behavior, and this seems to be characteristic of the national culture. Which one of Hofstede's dimensions might measure these characteristics?

Culturally literate managers bring their company closer to customers and improve the firm's competitiveness.

Prestige and rewards tend to be more equally shared between superiors and rank-and-file employees in cultures with large power distance.