Exam 9: Electronic Commerce

Fees charged to consumers include brokerage fees, sales commissions, and the costs of information search and acquisition.

-Box ____ in the accompanying figure best represents the type of e-commerce used at an online auction Web site like eBay.

Few subscription-based Web sites also display ads to their subscribers.

Online brokers such as ____ and TD Ameritrade are threatening traditional brokerage firms by offering trading over the Web with lower fees and commissions.

You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions. -Next, the client requests that you include ads that open in a new window or within the Web page when users navigate his site. You explain that these are ____ ads.

An intermediary is a person or an organization that acts as a(n) ____ between two parties to effect a transaction or an agreement.

The collection of attributes that marketers use to group visitors is called biometric information.

The Autobytel Web site allows a customer to purchase a new car without ____.

The Children's Online Privacy Protection Act of 1998 (often referred to as COPPA) makes it illegal for Web sites to collect identifiable information from children under the age of ____ without first obtaining their parents' consent.

All of the following businesses sell only on the Web EXCEPT ____.