Exam 9: Electronic Commerce
Exam 1: Browser Basics149 Questions
Exam 2: Basic Communication on the Internet: Email150 Questions
Exam 3: Searching the Web150 Questions
Exam 4: Information Resources on the Web149 Questions
Exam 5: User-Generated Content on the Internet150 Questions
Exam 6: Internet Security150 Questions
Exam 7: Wireless Networking147 Questions
Exam 8: Creating Effective Web Pages149 Questions
Exam 9: Electronic Commerce150 Questions
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____ ads open in a new window or within the Web page as users browse a Web site and can contain text, graphics, animations, sound, and/or video.
(Multiple Choice)
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The most common revenue model is ____________________ sales of products and services.
(Short Answer)
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Activities undertaken by a company to sell goods or services to other businesses or nonprofit organizations are called business-to-____________________ e-commerce.
(Short Answer)
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MATCHING
-way that a company supplies its products or services to customers
(Multiple Choice)
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____ are paid editorial ads that contain objectively written opinions about a product or service.
(Multiple Choice)
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____ marketing is an arrangement in which one company performs some business processes for another company in exchange for money or the sharing of expertise or access to customers.
(Multiple Choice)
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A(n) ____________________ provider is a third party that, for a fee paid by the e-commerce Web site, will certify that the site meets some criteria for conducting business in a secure and privacy-preserving manner.
(Short Answer)
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Delivering ads to Web site visitors with specific demographic characteristics is part of a strategy called ____.
(Multiple Choice)
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Near field communication (NFC) is a standards-based, short-range wireless technology that allows electronic devices to interact over a couple of ____.
(Multiple Choice)
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Adding a Web site to reach potential customers creates an additional ____________________, which is a way that a company supplies its products or services to customers
(Short Answer)
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Indie has a quiz in class tomorrow about revenue models. You being the expert in such things, she has asked you to help her prepare.
-Lastly, you ask Indie to name a Web site that has brought disintermediation and reintermediation to the automobile sales industry. She replies ____.
(Multiple Choice)
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You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions.
-The client describes his company's planned operations. They include selling widgets wholesale to factories, as well as offering product service and technical support to those factories. From your experience, you know that the client will mostly be performing ____ electronic commerce.
(Multiple Choice)
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When a Web site is using SSL, the site's URL in the Location or Address bar begins with ____.
(Multiple Choice)
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You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions.
-You realize from talking with your client that their industry has, up to now, been slow to adopt Web and Internet technologies. This means that the introduction of your client's company into their industry will be a good example of ____.
(Multiple Choice)
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The term "floating marketing" refers to delivering ads to site visitors with specific demographic characteristics.
(True/False)
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A digital wallet that an organization creates and maintains on its servers for consumers is sometimes called a(n) ____ wallet.
(Multiple Choice)
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Indie has a quiz in class tomorrow about revenue models. You being the expert in such things, she has asked you to help her prepare.
-You tell Indie that a hypothetical company offers a foreign-language course over the Web, charging $5 for each new chapter that a student wishes to study. The fee includes access to relevant audio clips and discussion boards. You ask her what form of revenue model this is. She answers, correctly, ____.
(Multiple Choice)
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The digital wallet stores a user's payment information such as bank account and credit card numbers, a ____ to identify the user, and information that the user provides such as shipping information to speed up Internet transactions.
(Multiple Choice)
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When ordering items online, usually shipments can most inexpensively travel through the U.S. Postal Service with delivery occurring up to ____ later.
(Multiple Choice)
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