Exam 9: Electronic Commerce
Exam 1: Browser Basics149 Questions
Exam 2: Basic Communication on the Internet: Email150 Questions
Exam 3: Searching the Web150 Questions
Exam 4: Information Resources on the Web149 Questions
Exam 5: User-Generated Content on the Internet150 Questions
Exam 6: Internet Security150 Questions
Exam 7: Wireless Networking147 Questions
Exam 8: Creating Effective Web Pages149 Questions
Exam 9: Electronic Commerce150 Questions
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Most successful small online businesses that sell products have inventories that share one common characteristic: ____.
(Multiple Choice)
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Interstitial ads appear as visitors browse from one Web page to another and often contain rich media, streaming video, or large graphics. These ads might appear when you click a link in an excerpt of a news story to view the entire story. _________________________
(True/False)
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A company's purchasing and hiring processes are part of its revenue model.
(True/False)
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Television networks in the United States use the advertising revenue model. _________________________
(True/False)
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The most common form of e-commerce is brick-and-mortar retail. _________________________
(True/False)
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____ is a paid announcement that attracts attention to a product, service, business, person, or idea.
(Multiple Choice)
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A digital wallet that an organization creates and maintains on its servers for consumers is sometimes called a thin wallet.
(True/False)
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The ____ model is the process or processes that a company uses to find new customers, make sales, and deliver the goods or services it sells.
(Multiple Choice)
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Most online auction sites offer merchandise that is the property ____, much as an auctioneer would at a public auction.
(Multiple Choice)
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Web sites can purchase certifications and display the logo or seal of the ____ provider on the Web site for potential customers to examine before making any purchases.
(Multiple Choice)
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____________________ marketing is the process of using Web sites such as Facebook, Twitter, and YouTube to attract attention to an idea, product, Web site, store, and so forth.
(Short Answer)
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Amazon has different sites for Canada, Spain, and Germany. Each site is customized to reflect the country it serves, using the appropriate ____ for that country
(Multiple Choice)
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Television networks in the United States use the ____ revenue model.
(Multiple Choice)
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A(n) ____ is an arrangement in which one company performs some business processes for another company in exchange for money or the sharing of expertise or access to customers.
(Multiple Choice)
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A user's ____________________ is a record of the links clicked by a user while visiting a Web site.
(Short Answer)
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Some companies sell only on the Web. These Web-only businesses are sometimes called pure ____ companies.
(Multiple Choice)
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Indie has a quiz in class tomorrow about revenue models. You being the expert in such things, she has asked you to help her prepare.
-Next, you tell Indie that there is an online newspaper that permits people to read some articles for free, but charges a monthly rate to read the entire Web site. In addition, the Web site supplements its income through target marketing. You ask her what kind of revenue model this would be, and she replies, correctly, ____.
(Multiple Choice)
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A(n) ____________________ is an amount that users pay in order to access a site's content.
(Short Answer)
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