Exam 4: Consumer Motivation

People sometimes resolve frustration by inventing plausible reasons for being unable to attain their goals or deciding that the goal is not really worth pursuing.This is known as ________.

PARTY BEER MINI CASE: Party Beverages brews beer and specifically targets its products to college students and young professionals.Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party." -In the PARTY BEER MINI CASE,Party Beverages' advertisements suggest that Party Beer will satisfy which step in Maslow's hierarchy of needs?

Concerning the arousal of human motives,the ________ school sees behavior as a response to a stimulus,and elements of conscious thought are ignored.

Most of an individual's specific needs are ________.

Chris jogs four days per week because he wants to feel fit and be attractive.Chris' motives have a(n)________ direction.

Motivation is produced by a state of tension,which exists as the result of ________.

The impulse buyer who reacts largely to external stimuli in the buying situation is the classic example of the cognitive theory of motivation.

According to Maslow,stability,routine,and control over one's life are examples of safety needs.

The achievement need suggests that behavior is strongly influenced by the desire for friendship,acceptance,and belonging.

________ are general classes or categories of goals that consumers see as a means to fulfill their needs.

A shopper attending a bargain sale may fight over merchandise and even rip a garment that another shopper will not relinquish rather than allow the other person to have it.This is known as ________.

Egoistic needs can take either an inward or an outward orientation,or both.Outwardly directed ego needs reflect an individual's need for ________.

People are often more aware of their goals than they are of their needs.

Why do savvy marketers define their missions in terms of the consumer needs they satisfy and not the products that satisfy those needs?

PARTY BEER MINI CASE: Party Beverages brews beer and specifically targets its products to college students and young professionals.Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party." -In the PARTY BEER MINI CASE,Party Beverages' advertisements suggest that Party Beer will satisfy which of Murray's psychogenic needs?

Almost all personal care and grooming products,as well as most clothes,are bought to satisfy ________.

________ are the specifically branded products and services that consumers select for goal fulfillment.

People with a high ________ tend to be more self-confident,enjoy taking calculated risks,actively research their environments,and value feedback.

Retailers strategically place single-serve candy at the check-out aisle because consumers have to pause there on their way out of the store and are likely to make impulse purchases of such items.This impulse purchasing behavior best fits the ________ philosophy of human motivation.

In a marketing context,the term rationality implies that ________.