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Retailers Strategically Place Single-Serve Candy at the Check-Out Aisle Because

Question 59

Multiple Choice

Retailers strategically place single-serve candy at the check-out aisle because consumers have to pause there on their way out of the store and are likely to make impulse purchases of such items.This impulse purchasing behavior best fits the ________ philosophy of human motivation.


A) emotional
B) behaviorist
C) market-driven
D) cognitive
E) analytical

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